In this episode of 7 Figure Annuity Sales, host Caleb North highlights two critical mistakes that can quietly undermine an agent’s entire lead strategy. These aren’t just slip-ups—they’re foundational errors that can derail your growth if left unchecked.

Many agents pull the plug on a new lead system prematurely, basing their decision on initial impressions rather than measured results. Even worse, they point the finger at the leads themselves—when the real issue could be their sales process.

➡️ In this episode, you’ll learn:

• Why abandoning a lead system too early can kill momentum and waste opportunity

• The key metrics you need to track to fairly evaluate any lead source

• How to identify whether the real problem is your leads or your process

• A framework for giving lead systems a structured, data-driven trial

• How top producers adapt and improve instead of starting from scratch

If you're serious about building a predictable, profitable annuity business, you can't afford to make these mistakes. Caleb gives you the clarity and tools to move forward with confidence.

In this episode of 7 Figure Annuity Sales, host Caleb North dives into one of the most important—and often misunderstood—aspects of growing your annuity business: lead cost. Whether you're just getting started or you're a seasoned producer, understanding what you're really paying for and how to maximize your ROI is critical to scaling your success.

➡️ In this episode, Caleb covers:

• What annuity leads actually cost—and why prices vary so widely

• The difference between cheap leads and valuable opportunities

• Common traps new agents fall into when buying leads

• How to assess the true value of a lead beyond the initial price

• Strategic tips for budgeting, tracking, and optimizing your lead spend

This episode is a must-listen if you want to stop guessing and start making informed, profitable decisions around your lead generation strategy—whether you're brand new or already deep in the game.

In this episode of 7 Figure Annuity Sales, host Caleb North shares the insights, lessons, and hard truths he wishes he knew when starting out in the annuity industry. If you're a new or aspiring annuity agent, this episode is your shortcut to avoiding costly mistakes and setting yourself up for long-term success from day one.

➡️ You’ll learn:
- The biggest misconceptions new agents have about selling annuities
- What actually drives production and client trust in the early stages
- The foundational habits and mindsets that lead to sustainable business
- Tips for finding the right product fit, marketing strategy, and mentorship
- Practical guidance on getting licensed, meeting training requirements, and starting your practice with confidence

This episode is a mix of real talk, encouragement, and tactical advice designed to help new agents hit the ground running—without the confusion, hype, or trial-and-error that holds so many back.

🎙️ Don’t forget to subscribe to 7 Figure Annuity Sales for weekly episodes that give you the tools to grow your business the right way.
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