#63: Gallup Has A Problem
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#63: Gallup Has A Problem
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About this listen
Public opinion is a valuable asset, and mining it through elaborate measurement methodologies produces information that is vital for high-stakes decision-making. But we have yet to know how much the public may be recoiling, and how much this recoiling affects the data that are collected. In this episode, John discusses the Gallup Problem and why it needs to be addressed.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.