What does it actually take to change a program that’s learned to fold?

In this episode of 4th & 3, Chris Helbig shares how he and his staff transformed Westminster’s football program by raising standards, enforcing discipline, and rebuilding culture from the ground up. From daily competitive workouts to real consequences for rule violations, Helbig explains how consistency—not speeches—shifted the mindset.

He also discusses the importance of building relationships before demanding commitment, and why standards don’t drop just because you start winning—including the decision to bench a starting left tackle for disrespect.

Drawing from his experience playing under Randy Jackson in Potsdam and competing in European football, Helbig breaks down what it really looks like to end a quitting culture and build a team that competes with pride.

If you’re trying to reset expectations and raise the standard inside your program, this conversation is for you.

Hiring the right coaches isn’t easy—and there’s no formula.

In this 4th and 3 coaches’ office conversation, Randy Jackson sits down with Keith Allen, Head Coach at Schreiner University, to break down how elite staffs are actually built. Not by stacking résumés, but by finding the right people, creating alignment, and building real chemistry.

Keith walks through his approach to hiring from the ground up—starting with his first moves at Schreiner and how he evaluates candidates beyond scheme knowledge. A key theme of the conversation: get candidates out of their comfort zone during the interview process.

Rather than allowing polished presentations, Keith shares why it’s important to:

• Move candidates out of the office and observe how they interact with others

• See how they communicate, listen, and carry themselves in real settings

• Involve coordinators and trusted staff members in the interview process to get multiple perspectives

If you’re a head coach navigating hiring season—or preparing for it—this is a practical, no-nonsense conversation with ideas you can use immediately.

In this episode of 4th & 3, Coach Randy Jackson sits down with Ryan Porter and Scott Przymus for a real, behind-closed-doors conversation on what it actually takes to build a Top 1% leadership culture.

We examine two totally different situations:

• One program with a year-round athletic period built into the school day

• One program without that advantage, forcing the staff to think creatively and outside the box to train leadership

Different access. Same standard.

This isn’t a conversation about slogans, signs, or hoping kids figure leadership out. It’s about intentional systems.

In this episode, Ryan and Scott share:

• The moment they realized leadership had to be taught on purpose

• What a typical leadership meeting actually looks like

• How to lead when you only have five minutes

• Daily and weekly routines that reinforce leadership

• How group chats and short touchpoints can shape culture

• Why most programs believe in leadership but don’t actually train it

If you’re a coach who wants more than motivation — and you’re looking for practical ways to lead your team every time you gather — this conversation will give you ideas you can use immediately.

Make Time With the Team the Best Part of Their Day

What actually makes athletes want to be in your program every single day?

In this episode of 4th & 3, Coach Randy Jackson sits down with John Perry and Chris Yeager for a true coaches’-office conversation about how to intentionally make athletes’ time with the team the best part of their day—without lowering standards or expectations.

This isn’t theory or motivational talk. In true 4th & 3 fashion, the focus is on ideas coaches can use the very next day.

The conversation centers on four key drivers of the daily athlete experience:

• Relationships – building trust and connection without losing authority

• Excitement – creating energy and purpose kids feel when they walk in

• Improvement – making sure athletes leave better than when they arrived

• Celebration – recognizing effort, growth, and doing things the right way

From practice design to daily interactions, this episode challenges coaches to think less about motivation and more about intentional moments that shape culture.

🎧 4th & 3 is built for head coaches. Real conversations. Real experience. Practical takeaways you can use tomorrow.

In this episode of Fourth and Three, Coach Randy Jackson sits down with Coach Robert Causey of Leesville High School for an honest conversation about what it really takes to turn a season around.

After starting 1–5, Coach Causey and his staff faced a choice: stay the course or confront hard truths. What followed wasn’t a schematic overhaul—it was a mindset shift that led to a 6–6 finish and a playoff win.

This episode isn’t about X’s and O’s. It’s about the hardest competition any coach faces: you vs. you.

In this conversation, we break down:

• Why the first competition must be won by the head coach

• How a single honest bus-ride conversation sparked real change

• The power of positive energy and daily standards

• When you vs. you matters—and when me vs. you matters

• Simple ways to create daily competitive wins in the offseason

Coach Causey also shares candid lessons on handling losing streaks, managing emotions, and making unpopular decisions that serve the team.

If you’re a coach navigating adversity—or trying to build real competitiveness beyond drills—this episode is for you.

What really happens after the press release?

In this episode of 4th & 3, we sit down with Justin Velasquez to walk through Week One as a new head football coach — the moments that matter long before the first kickoff.

We talk through:

• The committee interview

• His first meeting with the players

• The first two days of offseason workouts and why he implemented a 4-minute warmup

• His first meeting with the football staff and setting expectations

This is a real, behind-the-scenes conversation about leadership, tone-setting, and early decisions that shape a program from Day One.

In Episode 1 of 4th and 3, Randy Jackson sits down with Aaron Beck, Head Football Coach at Fort Worth All Saints, for a behind-the-scenes conversation about what actually drives sustained success.

This episode breaks down:

• The standards and non-negotiables that remove gray area

• Systems that create consistency without constant reminders

• How leadership structure protects culture

• Decisions that raise the floor of a program week after week

This isn’t a highlight reel or a motivational talk. It’s a real coaching conversation about building something that lasts — on and off the field.

In this episode of 4th & 3, we debrief a live Zoom session centered on the practical implementation of the Leadership Academy.

The conversation covers the basic structure of the Leadership Academy, including how it’s organized, ideas for selecting leadership council members, and when and how often to hold meetings so leadership work fits into a real football calendar.

Coaches who have already used the curriculum share how they implemented it in their programs—what they emphasized early, what they adjusted, and lessons learned from year one. Prospective coaches and those who have just purchased the Academy were also part of the session, asking questions and gaining clarity on how to get started the right way.

This is a staff-level conversation designed to help coaches move from interest to execution, with real insight from coaches who’ve been through the process.