What does it actually take to change a program that’s learned to fold?

In this episode of 4th & 3, Chris Helbig shares how he and his staff transformed Westminster’s football program by raising standards, enforcing discipline, and rebuilding culture from the ground up. From daily competitive workouts to real consequences for rule violations, Helbig explains how consistency—not speeches—shifted the mindset.

He also discusses the importance of building relationships before demanding commitment, and why standards don’t drop just because you start winning—including the decision to bench a starting left tackle for disrespect.

Drawing from his experience playing under Randy Jackson in Potsdam and competing in European football, Helbig breaks down what it really looks like to end a quitting culture and build a team that competes with pride.

If you’re trying to reset expectations and raise the standard inside your program, this conversation is for you.

Hiring the right coaches isn’t easy—and there’s no formula.

In this 4th and 3 coaches’ office conversation, Randy Jackson sits down with Keith Allen, Head Coach at Schreiner University, to break down how elite staffs are actually built. Not by stacking résumés, but by finding the right people, creating alignment, and building real chemistry.

Keith walks through his approach to hiring from the ground up—starting with his first moves at Schreiner and how he evaluates candidates beyond scheme knowledge. A key theme of the conversation: get candidates out of their comfort zone during the interview process.

Rather than allowing polished presentations, Keith shares why it’s important to:

• Move candidates out of the office and observe how they interact with others

• See how they communicate, listen, and carry themselves in real settings

• Involve coordinators and trusted staff members in the interview process to get multiple perspectives

If you’re a head coach navigating hiring season—or preparing for it—this is a practical, no-nonsense conversation with ideas you can use immediately.

In this episode of 4th & 3, Coach Randy Jackson sits down with Ryan Porter and Scott Przymus for a real, behind-closed-doors conversation on what it actually takes to build a Top 1% leadership culture.

We examine two totally different situations:

• One program with a year-round athletic period built into the school day

• One program without that advantage, forcing the staff to think creatively and outside the box to train leadership

Different access. Same standard.

This isn’t a conversation about slogans, signs, or hoping kids figure leadership out. It’s about intentional systems.

In this episode, Ryan and Scott share:

• The moment they realized leadership had to be taught on purpose

• What a typical leadership meeting actually looks like

• How to lead when you only have five minutes

• Daily and weekly routines that reinforce leadership

• How group chats and short touchpoints can shape culture

• Why most programs believe in leadership but don’t actually train it

If you’re a coach who wants more than motivation — and you’re looking for practical ways to lead your team every time you gather — this conversation will give you ideas you can use immediately.