Most small businesses don’t have a marketing problem. They have an overthinking problem.

In this episode, Christy breaks down why great founders with great products struggle to get seen... and why it has nothing to do with budget.

From a $1.50 Costco hot dog to 20+ years in marketing, she shares the real reason big brands win (hint: it’s not because they’re better) and what small business owners can do today to start showing up.

If you’ve been sitting on ideas, waiting for perfect, or hiding behind “professional”… this is your push to stop overthinking and start executing.

Target says it’s making “bold changes” to win back busy families.

But what if the problem isn’t the price… it’s the experience?

In this episode, I break down what it actually feels like to shop in today’s big box stores... too many options, too many claims, and not enough clarity. From “Target Clean” labels to endless aisles of choices, we’ve been told more options make us smarter shoppers.

In reality? It’s just overwhelming.

If you’ve ever stood in an aisle wondering what’s actually better, or who to trust... this one’s for you.

Two armpits. Eight deodorants. Zero answers. I’ve tried everything from the big 'clean' brands, crystal rocks to and even attempting to make it myself... and I’m still trying to find the perfect deodorant.

Here’s what actually works, what doesn’t, and why deodorant has become way more complicated than it should be.

Chapters

• 00:00 The Deodorant Dilemma
• 09:11 Exploring Different Deodorant Brands
• 16:43 The Trade-Off