3Q, with Maggie Boyle of Gerard's House

Most Common Marketing Mistake Business Owners Make

Not knowing their audience well enough.

• Here’s why it’s so damaging:
• Messaging falls flat: If you don’t understand your audience’s needs, values, or pain points, your content won’t resonate—no matter how slick it looks.
• Wasted budget: Money gets spent on ads, platforms, or tools that don’t reach the right people.
• Inconsistent branding: When you're unclear on who you're talking to, your voice, look, and messaging shift unpredictably.
• Poor product-market fit: Marketing efforts can’t fix a product or service that doesn’t meet a real need.

3Q, with Sheil Seclearr of Ravenkind Productions

3Q, with Sophia Smith of Girls On The Run

3Q, with Dulce Marti of Avitia Business Services

3Q, with Howland Swift of Let Me Speak Queerly

3Q, with Howard Gluss (Dr. G) of Dara Knot Health

3Q, with Adrienne Shurbet with POP Santa Fe