#27: Building Authentic Partnerships: The Creator's Perspective | Candace Molatore cover art

#27: Building Authentic Partnerships: The Creator's Perspective | Candace Molatore

#27: Building Authentic Partnerships: The Creator's Perspective | Candace Molatore

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 In this episode of Local Marketing School, Emily Steele interviews Candace Molatore, a creative director, photographer, model, and branding consultant from Portland, Oregon. Candace drops by to share insights into her career as a content creator and influencer, discussing the importance of building long-term relationships with brands, the value of creative freedom in partnerships, and the realities of being a content creator beyond the glamorous facade. We talk about community building and how to build connections authentically. Listen in for a valuable perspective on the influencer industry from a creator's point of view! TUNE IN FOR TOPICS LIKE: 2:13 Candace's journey into content creation and creative direction 8:49 Creating intentional spaces for healing and connection with Black Women Wellness, PDX 12:29 Overcoming doubts and building a community 16:07 Translating community success to digital spaces 17:54 Evolving event strategies for 2024 compared to a decade ago 21:33 Carving a path in the lifestyle and travel content creation space 25:12 Content creator vs. influencer: Exploring the labels 26:40 Securing and managing brand partnerships 32:09 Advice for marketers collaborating with creators and influencers 35:58 Understanding ROI in creator partnerships 38:19 Candace's advice for aspiring content creators Listen to this week’s Local Marketing School conversation! Other episodes you'll enjoy if you enjoyed Candace’s episode: #2: Local PR for CPG Brands & Beyond | Delaney Vetter, PR Strategist and Copywriter #15: Beyond the Fridge Bean Dip: Sustaining Viral Momentum in CPG Marketing | Jessyca Dewey, The Y Collective Don't hesitate to reach out! We'd love to hear from you on Instagram and find out which episodes you're enjoying the most. Your feedback is so important to us! Please take a moment to rate the show and leave a review - it supports our ongoing Local Marketing School journey and helps us develop more content that addresses what you’re hoping to learn more about! Find Candace: Instagram Connect with Host Emily: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠Follow Local Marketing School on Social: Instagram | TikTok Follow Hummingbirds on Social: ⁠Instagram | LinkedIn | Facebook Ready to work with local influencers? Download our free guide! Curious what type of influencer you should be working with? Take our quiz! This podcast is produced by Hummingbirds. Learn more about Hummingbirds at hummingbirds.com.

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