Have you ever been sitting in a room with a bunch of marketing nerds as they use the "segmentation" buzz word, only to find your mind drifting off about what's going to happen to Din Grogu next or whether Connor McDavid is better than Gretzky? Well then this is the episode for you! Host Casey Lambert explains why its important for your organization to market it's products or services differently to better accommodate an individualistic society.

**15min Marketing is presented by AZEE Business Solutions**

Host Casey Lambert takes his 16 years of experience in the entertainment world straight to your eyes and ears with simple to consume episodes that will have you re-invigorated and ready to tackle your go-to market strategy!

As the creator of AZEE Branding Solutions, Tony Nash has been the driving force behind over 100 brands over the last 8 years. There is a reason why he is known as "BRAND DADDY" and he's sharing some of his secrets with you!

Produced by AZEE Business Solutions "Growing Your Brand From A to Z" http://azee.cohttps://www.facebook.com/azee.solutionshttps://linktr.ee/azee.insta

 15min Marketing bucks the trends of B2B & B2C and replaces it with H2H or Human to Human.

**Presented by AZEE Business Solutions**

There is Marketing and then there is Branding. What's the difference? How do you run a proper brand campaign? Who do you target with a brand campaign? Why is branding equally as important as marketing? In this week's episode, we answer some questions and shed light onto why your organization NEEDS to regularly spend time with their brand. As a bonus, we'll even help you get started on a campaign.

15min Marketing is a podcast that bucks the trends of B2B and B2C marketing and replaces it with Human 2 Human, all in 15min or less!

Brought to you by AZEE Business Solutions, 15min Marketing bucks the trends of B2B & B2C and replaces it with H2H or Human to Human. Episode 3 see's host Casey Lambert bring on AZEE Content Specialist Sarah Dameron to talk about short form content and its application to small business. In this episode you'll learn what short form content is, who uses it best, how it's applied and most importantly, how YOU can start using it in your marketing strategy TODAY!

**AZEE Business Solutions - Helping you grow your brand from A to Z**

Pop Culture is EVERYTHING in 2023! From he nostalgic renderings of our 80's & 90's childhoods, to the latest and greatest

like The Mandalorian and Game of Thrones, Pop Culture showcases our love for all things nerd culture and how your brand uses these to your advantage can really catapult you into the hearts and minds of your target audience.

Welcome to 15min Marketing Presented by AZEE Business Solutions. In this podcast, host Casey Lambert takes his 16 years of experience in the entertainment world from his mind, to your ears with tips, tricks and strategies that will help you and your brand be less B2B and B2C to more Human to Human.

On Episode one, Casey explains Humanization in marketing, how it's applied, why it matters and most importantly...how you can practice it within your own channels. In just under 15min, you'll be applying the practices of humanization and as a result, your brand will see higher engagement that leads to total fanhood from your audience.

ABOUT AZEE BUSINESS SOLUTIONS:

AZEE is a full service digital branding company located in mid-Michigan. Their expertise in all things media and brand make them entirely unique to the rural landscape that surrounds them. Founded 8 years ago by No Easy Way Out host Tony Nash, they help organizations grow their brand from A to Z.