Casey Jacox's debut book, Win the Relationship, Not the Deal, will teach you six common-sense strategies to overcome business adversity, improve your sales skills, and build more relationships, yielding you a growth mindset. Whether you're an athlete, business leader, salesperson, or coach, this book is for you! His no-nonsense, at times comical approach, will help you improve self-awareness, learn to ditch your ego, and find simple ways to win more relationships, resulting in profound, personal, and professional business success! As you make your way through this quick and easy listen, Casey will share the virtues that allowed him the fortitude to achieve year-over-year elite selling results. His humble, real, and integrity-based approach will teach determination and personal accountability to keep you committed to achieving your goals. There are many exercises throughout each chapter of the book that will help you as the listener take initiative to ensure you will create the mindset of an elite seller, athlete, or coach! Whether you're looking to improve your team, family, or corporate culture, Casey's business acumen and mindset will increase your motivation to become better and will support you to be the person you always wanted to be. He intently describes his gaps and downfalls he experienced throughout the book to help you prevent similar mistakes. Additionally, you will walk away with new confidence in the following areas of your mindset as a salesperson, business leader, or coach: 

• Learn the value of The Golden Rule of Life - treating others the way you want to be treated
• The power of setting expectations. This will build credibility which leads to trust in all of your relationships 
• Learn the difference between hearing and listening. It's always about the customer, your student, athlete, or employee. You must learn to listen 
• You will learn why utilizing a CRM and documenting notes from your phone calls and meetings is a fundamental skillset that you always must follow
• Ditch the ego! You will learn why being vulnerable will improve your authenticity 
• Lastly, you will understand that succes takes time and so does relationship building