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Publisher's Summary

Third edition - 25th anniversary revised version - includes special online members’ only content.

Inc. reviewed 200 business books in search of the small business Bible. Included in the final three they selected was When Friday Isn’t Payday. Here’s what Inc. said:

“My favorite section of When Friday Isn’t Payday is called ‘Dealing with Crisis.’ There, Kirk takes a couple of classic small company crises - such as not meeting payroll - and calmly lists possible solutions. This is Kirk at his best, an experienced small business owner figuratively at your side, keeping panic at bay with practical solutions. What separates this book from the pack is relentless practicality.”

Here’s what you’ll learn:

  • Keys to small-business success
  • How to increase sales and profits
  • Steps to starting a small business
  • The principles of selling success in any business
  • Setting goals for yourself and your business
  • How to hire, fire, and manage people
  • How to market your business
  • How to buy a business
  • How to get money for your business
  • How to plan everything

The audiobook is full of practical steps to more sales, more profits, and more peace of mind. Now includes bonus material:

  • What was Napoleon Hill thinking?
  • The Elon Musk method
  • Finding pearls of profits in your financial statements
  • A 2018 guide to social media marketing
  • Website design and SEO basics
  • Rank number-one on Google My Business
  • Doing hard things - the secret to success

The online section will be constantly changing as the business world changes:

  • Online marketing in 2019
  • Finance your business using crowdfunding
  • New business book recommendations
  • Changes on Google, Amazon, eBay, more.

Who should listen to When Friday Isn’t Payday:

  • Start-ups
  • Those buying a business or franchise
  • Owners wanting to learn the basics of:
  • Goal setting
  • Forecasting
  • Budgeting
  • Finance
  • Sales
  • Accounting
  • Hiring, firing, managing, and motivating
  • Marketing
  • Online advertising
  • Social media
  • Selling a business
  • Crowdfunding
  • Crisis management
  • Website development
  • Networking
  • Owners making major decisions about expansion, raising cash, incorporating, new location, adding a partner
  • Business school students and professors

Randy Kirk founded 24-plus small businesses ranging from retail to manufacturing, advertising agency to consulting, and mail order to Amazon.

©2018 Randy W Kirk (P)2018 Randy Kirk

Critic Reviews

“A must read for the self-starter entrepreneur! I absolutely love this book! Kirk gives straightforward, actionable advice on how to succeed in small business today. If you're looking for a roadmap to be successful in business, this book is it!” (Kelli Holmes - CEO of TEAM Referral Network)

“Right on target with nuts-and-bolts explanations...a well-researched, easy to understand guide.... [I] wish Kirk had written this book fifteen years ago!” (Susan Meadow, publisher of Meadow Publications, Inc.) 

What listeners say about When Friday Isn't Payday

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Profile Image for William Cady
  • William Cady
  • 08-10-2019

Practical Guidance

I received a review copy of this audiobook.

The advice in this book makes sense and is consistent with similar advice i have read or received in the past without feeling like it has nothing new to offer.

The book begins with a warning that this book is not for everyone, and proceeded to disqualify me from its target audience, but that doesn't mean it wasn't helpful or that it wouldn't be even moreso for others.

My biggest difficulties came from the format as an audiobook. I found the narration unpleasant, reminiscent of a very pushy former acquaintance. Many of the accounting suggestions lost me as the narrator rattled off strings of numbers in quick succession. Fortunately, each time a visual aid is either necessary or helpful, you are directed to the free resources on the website

On the whole, this book was worth listening to, and I may revisit it should I ever find myself in the position of actually starting a new business.

  • Overall
    2 out of 5 stars
  • Performance
    2 out of 5 stars
  • Story
    1 out of 5 stars
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  • Lisa B
  • 25-02-2019

1/3 Complete

still listening to this book and so far it feels as though someone is reading a text book from school. the narrator tone is very good but the content is very boring.

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