Try free for 30 days

  • Upstream Marketing

  • Unlock Growth Using the Combined Principles of Insight, Identity, and Innovation
  • By: Tim Koelzer, Kristin Kurth
  • Narrated by: Chris Abell
  • Length: 6 hrs and 49 mins

1 credit a month to use on any title, yours to keep (you’ll use your first credit on this title).
Stream or download thousands of included titles.
Access to exclusive deals and discounts.
$16.45 a month after 30 day trial. Cancel anytime.
Upstream Marketing cover art

Upstream Marketing

By: Tim Koelzer, Kristin Kurth
Narrated by: Chris Abell
Try for $0.00

$16.45 per month after 30 days. Cancel anytime.

Buy Now for $22.99

Buy Now for $22.99

Pay using voucher balance (if applicable) then card ending in
By confirming your purchase, you agree to Audible's Conditions Of Use and Privacy Notice and authorise Audible to charge your designated credit card or another available credit card on file.

Publisher's Summary

AMAZON BESTSELLER in Global Marketing, Product Management, and Other Categories

How do Amazon, Apple, Google, Nike, Southwest Airlines, Starbucks, and The Walt Disney Company grow better and faster than others in the same industry? In Upstream Marketing, authors Tim Koelzer and Kristin Kurth share best practices, research, case studies, and analysis informed by their more than twenty years of experience helping transform client brands and businesses through their work at EquiBrand Consulting, a top management consultancy. The result is a groundbreaking deep-dive into the fundamentals of upstream marketing—the process of identifying and fulfilling customer needs, which relies on the strategic implementation of three core principles: insight, identity, and innovation. An invaluable tool for business leaders looking for mindset, strategy, and processes that will help them improve their organization proactively, instead of reactively. Upstream Marketing includes meticulous analysis of seven profile companies, breaking down the values and principles that make them great and offering some how-to tips you can apply yourself. The authors also draw on examples from their own work with clients to help illustrate how applying the principles of upstream marketing correctly and at the right time can impact the health, growth, and success of any business.

©2021 Tim Koelzer, Kristin Kurth (P)2024 Tim Koelzer, Kristin Kurth

What listeners say about Upstream Marketing

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.