You’re not running an accountancy firm; you’re running a business. But most accountants and bookkeepers don’t have a business, they have chaos. You end up doing far more work than you get paid for, and you’re not valued enough by your clients. This book will take you on a journey that will challenge some of your most limiting beliefs, remove conflicting thoughts, reveal the blueprint for a successful sales system, and give you the unshakeable confidence to do what you now perceive to be hard, to make life so much easier.

Our profession is undergoing an enormous shift in attitude, from relatively impersonal compliance-based processes towards a deepening of authentic human relationships. It takes us back, in a way, to how accountancy started, where people and relationships drove our work, and how we judged success.

Your value to your clients extends well beyond the diligent bookkeeping you bring into their business–it’s the intelligence you can provide. It’s the insights that emerge from your experience, your facilitation, and the powerful questions you ask.

Physician and biochemist Cate Shanahan, MD, examined diets around the world known to help people live longer, healthier lives - diets like the Mediterranean, Okinawa, and Blue Zone - and identified the four common nutritional habits, developed over millennia, that unfailingly produce strong, healthy, intelligent children and active, vital elders generation after generation. These four nutritional strategies - fresh food, fermented and sprouted foods, meat cooked on the bone, and organ meats - form the basis of the Human Diet.

If you're like most entrepreneurs, you started your company so you could be your own boss, make the money you deserve, and live life on your own terms. In reality, you're bogged down in the daily grind, constantly putting out fires, answering an endless stream of questions, and continually hunting for cash.