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Publisher's Summary

In his sixth business book, best-selling author, entrepreneur, and investor Gary Vaynerchuk explores the 12 essential emotional skills that are integral to his life - and business - success and provides today’s (and tomorrow’s) leaders with critical tools to acquire and develop these traits.

For decades, leaders have relied on “hard” skills to make smart decisions, while dismissing the importance of emotional intelligence. Soft skills like self-awareness and curiosity aren’t quantifiable; they can’t be measured on a spreadsheet and aren’t taught in B-schools or emphasized in institutions. We’ve been taught that emotional intelligence is a “nice to have” in business, not a requirement. But soft skills can actually accelerate business success, Gary Vaynerchuk argues. For analytical minds, it’s challenging to understand how to get “better” at being self-aware, curious, or empathetic - or even why it’s important to try. 

In this wise and practical book, Gary explores the 12 human ingredients that have led to his success and happiness and provides exercises to help you develop these traits yourself. He also shares what the “half” is - that emotional ingredient of leadership he’s weakest at and makes the most effort to improve. Working through the ideas and exercises in the book, he teaches you how to discover your own “halves” and offers insight on how to strengthen them. 

Gary’s secret to success is using these 12 traits in varying mixtures, depending on the situation. But how do we know when to balance patience with ambition? Humility with conviction? Gary provides real-life examples involving common business scenarios to show you how to use them together for optimum results. 

This iconoclastic book will help you refine your ingredients and improve your leadership capabilities. When implemented in the proper situation, these ingredients can help leaders land promotions, retain core employees, move faster than competitors, win the loyalty of customers, and build successful organizations that last.    

©2021 Gary Vaynerchuk (P)2021 HarperCollins Publishers

What listeners say about Twelve and a Half

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Gary Vee Strikes Again with Steps to Limitless EQ

Gary mentions in his audiobook ( all of Gary's audio books are incredible as he goes ' Off Topic ' and adds a scenario or a memory that's most likely not to leap off a physical page.

He impresses with his emphasis on kind candor, empathy and above all - discipline to practice these skills he wants all of us to emulate.

No matter how you spin it, it's true - EQ is one of the most important elements of self mastery. All leaders would benefit from this 5 hours of treasure Gary has released at one of the most trivial times of the decade.

Download this and start listening, maybe you could come back to this review and thank me later? #garyvee

1 person found this helpful

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This is what the business world needs!

So many business owners around the world need this book. Gary shares strategies for us to be better humans and better leaders which we all need right now more than ever. Loving every second of listening!

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This book actually changed my life

If I could recommend only 1 book to read out of everything, it would be this one. I was already an active follower of Gary Vee’s content and this book was basically the crystallisation of all his best advice into 1.

Gary Vee goes through the 12 emotional ingredients to develop as a human being to find not only business success but also personal success (in the form of happiness and fulfillment). The 12 traits he mentions are: Gratitude, Self-Awareness, Accountability, Optimism, Empathy, Kindness, Tenacity, Curiosity, Patience, Conviction, Humility and his half- Kind Candor. At the back of the book there are also challenges for the audience to practise these traits in everyday life. This book helped me realise that my insecurities/anger/frustration/disappointment and any negative emotion can be easily resolved and fixed when I broaden my perspective and leverage traits like empathy, gratitude, patience and accountability. It also taught me how to deal with others, especially those who have hurt me or acted out of spite or selfishness. Empathy is such a great tool that it will not only help you to build a connection with others but also alleviate the negativity within yourself. This happens when you choose to understand others over letting your insecurities gain the upper hand. Such an amazing book with life-changing advice.

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Great for life & business

This book from Gary Vee is very different than any other book he wrote: I love how practical this book is and all the examples he gives us to be able to understand how to use those emotions/skills.
A must listen/read for anyone who feels a bit insecure about themselves, it will answer a lot of your deep questions

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  • MB
  • 29-01-2022

Love.

I’m not one for self-type books, in fact I’m a science fiction fan but this is fantastic. Made my 12 year old listen too. Who should read it? Everyone that has ever thrown a tantrum, or anything else for that matter..

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Super variable listen

Gary Vee at his best again; great information to anyone who wants to improve business or personal life. Gary puts 110% of this personality plus bonus content into all chapters.

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Another golden book from Gary Vee

Started reading it and listening it, and just couldn’t stop until I smashed it. Full of great suggestions on how to behave in today’s world developing essential emotional mindset that will definitely bring to success in business, at work, and in life. I’m planning to read it again as I’m learning how to prep and cook with the 12 and half ingredients for a stellar dish! Thank you Gary and team.

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A catalyst to changing your life

No matter where you're at in life and whether your self awareness to getting more out of life is just in early stages or well developed, Gary's insight will help . I can't wait to re listen to this in 18 months after applying what I've learnt this time round and see how it can help me at my next stage in life/career/ business. Not only is this book helpful for self improvement but any leader, manager or parent absolutely should listen to this

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Thanks Gary!

Another great book. Kindness wins! Empathy matters. Thanks for the helpful advice. Great info going into the next year!

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honestly opinion from a simple guy

Just amazing what Gary does, really helpful in business and life aspects. Cheers my friend

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  • Anonymous User
  • 02-12-2021

Thank you Gary!

I have some interesting questions to ask myself tonight. If someone can't afford this book but would really like to listen to it, then reach out to me on Facebook @Pierce Deaton and I'll gift you a copy on audible.

12 people found this helpful

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  • Orry_O
  • 17-12-2021

disappointed

I listen to alot of leadership books and was disappointed in this was. 3 stars

2 people found this helpful

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  • troopertle
  • 30-11-2021

Just Finished! Jam Packed With Info

It was an easy listen and I will definitely be listening again. I loved the scenarios in Part Two and how relatable they can be outside of a business setting. I started taking notes on part three so I can accomplish all of these exercises almost like the 12 and half days of GaryVee - becoming self aware. I ordered the hard copy too so I can gift it. It’s a fantastic book for young, old, business minded, family minded, and everyone in between.

2 people found this helpful

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  • Bryam Bentley Perea
  • 06-12-2021

Best F#%CKEN BOOK

You answered a lot of questions and help me see things differently! Thank you gary

1 person found this helpful

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  • Colin Litchfield
  • 04-12-2021

Love this book, and will listen over and over!

Still in the first few months of starting an Indie Game Design Studio, along with Game Design/Development training on YouTube, and premium training for sale online(not quite for sale yet). Developing Training/Teaching Courses & Material for sale on Udemy, then eventually my own platform, after I've built a decent sized community of like minded individuals.

This book couldn't have come at a better time. I've been following Gary Vee for a while now, as he always gets me fired up to keep pursuing my passions, after leaving my corporate job.

He's one of few I look to for inspiration. And, I hope to someday be an inspiration for the next generation to pursue their dreams in Game Design, Development, and Multimedia a lot earlier than I did in life than I did.

I just listened to this entire book today(Saturday). And, plan to listen again and again, as I move through the journey I'm currently on. And, the journey may change. Nothing is written in stone. I'm just so grateful to have the opportunity to do all of this, to begin with.

Thank you, for everything you do Gary. Perhaps one day, I'll have the opportunity to meet you face to face. Keep up the great work, spreading your important messages, and ideas on what actually works in business, around the world.

Stay blessed 🙏

I hope that everyone will find what they are truly passionate about in this life, and chase it with everything they've got. You've got this 💪

1 person found this helpful

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  • Clay J.
  • 19-05-2022

Change agent Gary V !!

I am about to embark on a major business transition... one that could fail miserably or lead to my wildest dreams... and this book triggered the "phocus" (misspelled intentionally) I needed this week... yes, just in the nick of time to make it a huge success. Thank you Raghav H and Gary V !!

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  • L
  • 17-05-2022

not what I expected, and I loved EVERY minute

If you are familiar with Gary V already you know his content is passionately bombastic, and colorfully languaged. This book is that, (true to himself) all be it with less colorful language. It is passionate, thoughtful, eloquent, and so on point for what we should be trying to be as leaders, co-workers, humans. Lean in to it, be curious about how what he talks about applies to you and how it could. This is growth material!

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  • Amazon Customer
  • 15-05-2022

Take accountability

Taking accountability and following your gut is the main lesson I received from this book. Good motivational book.

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  • Amazon Customer
  • 12-05-2022

Finding what you seek

No gray area, you’ll either be about this or you won’t. It was a huge recalibration for me. Great to hear this from someone at the top, most sales structures don’t operate this way and it shows. If people resonate with you, read this book and put something good back into yourself. If chasing money is your only quotient then maybe not - I stress maybe & if. That’s for you to decide. I highly recommend this book. Massive amounts of determination and experience were brought to this book to help challenge the narrative of the business world. Thanks Gary V, I’m going back to listen again and apply the challenges.

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  • Thomas
  • 11-05-2022

Gary is not normal.

I’m a 55-year-old man. I was once a young entrepreneur full of piss and vinegar and I had a pretty good run and I did some fun things. I’ve been cooling my heels for too long and I’m back on it. I’ve been following Gary for quite a few years and I’ll be honest there were a lot of times early on that I kept dismissing him as a know it all or a loudmouth. But I kept coming back because he kept speaking truth. Overtime I realize it’s more than just speaking truth. There is something very unique… not normal about the consistency of his messaging and convictions with an underlying humility. And all my years I’ve never seen anybody that consistent anywhere near this business space. Anyone that thinks I’ve drank the Kool-Aid hasn’t spent enough time listening to Gary or more likely are not honest with themselves. This book is the culmination of everything that I’ve witnessed , want to work on and learned from Gary. Bravo brother. This moved me and lays out a perfect foundation on leadership and action. Thank you. See you at VeeCon.

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  • Anonymous User
  • 30-11-2021

Real life

Love the part with real life scenarios, Deep insight on how these values can apply to all parts of life ❤️.

1 person found this helpful

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  • Amazon Customer
  • 03-03-2022

must read

This is a book I listen to on a speaker, so my son from a young age would be more aware of what is really important!

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  • Sadiq Hussain
  • 01-03-2022

Highly RECOMMEND!

This book truly will help you understand all the actionable tips and skills needed to learn in order to be truly successful in business :) So so good and grateful for Gary and the team for putting this together for the community! :)

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  • Kindle Customer
  • 17-02-2022

Very different take on the business world

I have listened to the audiobook 3 times already and I still have alot to learn. I love the off script parts, adds to the message Gary is giving.

This is more than a business book, it's a book on how we should all be as humans. Highly recommend this. You can feel the 12 and a half coming through the duration of the book.

Good Work.

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  • JM
  • 09-02-2022

Great advice

I’ve been consuming Gary Vee’s content for a few years now and I think it is priceless.
This book is valuable for every. Whether you’re a leader in business or your family.
Gary’s delivery is always engaging and he makes the content simple and actionable.

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  • Steve
  • 10-01-2022

Strong but big push on NFTs

Actually liked the delivery and different perspective of the business world. Being someone whos never been good with the elements and concepts of this book it was a nice intro. Gary is clearly successful at what he does but its not real for the rest of the world outside the US.

Big push on NFTs was slightly irritating as not everyone has access to that market. Overall though, strong intro to emotional intelligence and well read.

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  • Louise T.
  • 06-01-2022

I’m left wanting more!

I can’t believe it’s over, I could listen to Gary Vee talk all day!

I’m an artist and I’ve been left inspired and encouraged there is always a solution!

Now when’s the next book out?

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  • FPH
  • 05-01-2022

life changing business book born out of kindness

this book feels different, compared to traditional business success ones, it focuses on the individual, and how they can build a better version with f themselves and take others with them

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  • anasieef
  • 04-01-2022

GaryVee is genius

Nothing strange to a person who adores Gary Vee. Always delivering more value to his costumers ❤️💙

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  • Amazon Customer
  • 17-12-2021

MUST READ FOR ALL

Wow wow wow
True depth, yet easy to absorb.

Practical, filled with examples and stories.
True value.

Have bought both the book (and been making notes) and the audiobook (to be taken on this journey while listening to Gary).
Haven’t done that before I must admit.

One can feel how deeeeeeply Gary cares and how proactively and practically he approaches the matter.

Grateful for this read. And that a person of voice uses it for good and in such a productive way. Thank you GV.

Lucia L

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