This book has been a top-10 business book in Sweden for more than 10 years. Now it’s available in English! 

“How did you...?” is a question Ingemar Fredriksson has heard many times since he first reversed negative trends at a company threatened with closure, turning years of red ink into growth that averaged 25 percent annually for five years, with profitability hitting 26 percent at its best! Mr. Fredriksson asserts this involves getting “a few percent more” from several parts of operations, and in his book series by the same name, he offers concrete ideas about how to go about doing this. 

Trouble with Staff Attitudes and Commitment? addresses the art of motivating the entire organization to pull together in the same direction. And it covers what’s needed to get your employees to perform better and increase their commitment. This book, his first, was appointed as one of the best business books by the magazine Chef (The Manager) when published and has since it was published appeared on the top-10 lists for business books for more than 10 years in Sweden. 

Ingemar Fredriksson has long-standing experience in management, business development, and marketing. He has worked in both family-owned businesses and large international groups, including in senior group management and as a board member and chairman for almost 30 years. Mr. Fredriksson has also been appointed as public investigator on how to increase usage of IT in SMEs and as board member of Swedish Airport and Air Navigation Services (LFV) by the Swedish government. Other board assignments include chairman of Miss Sweden and several private-owned companies in various industries as well as vice chairman of Företagarna, Sweden's largest organization for privately owned business representing 70,000 companies. In recent years, he has successfully handled growth and increased profitability in both established companies and start-ups in MedTech, fashion, tourism, manufacturing, inclusion services, and other industries. He is currently chairman of Fnatic Gear, owned by one of the most successful esports teams in the world, and also holds several other board positions in various industries alongside with being founder of the website freefortourists.com. So far he has published four business books, which have all appeared on the top list in their category and have all received positive reviews in Swedish media. The books are about profitability development, Chinese tourists (the largest group of tourists since 2012), and product storytelling. All of his books have been praised by both media and audiences for being straightforward and containing simple advice on how to implement changes rather than being academic. He adds to his own experiences those of others from his years as consultant and active in different companies as CEO, chairman, and board member so he can provide a rich flora of examples to share with you. Each book contains concrete tools and models, including what he has developed himself and found through research, which he presents in a way enabling listeners to easily apply them to their own operations.