Get Your Free Audiobook

This Is Not a T-Shirt

A Brand, a Culture, a Community - a Life in Streetwear
Narrated by: Bobby Hundreds
Length: 8 hrs and 49 mins
5 out of 5 stars (7 ratings)

Non-member price: $26.32

After 30 days, Audible is $16.45/mo. Cancel anytime.

Publisher's Summary

This program is read by the author.

The story of The Hundreds and the precepts that made it an iconic streetwear brand by Bobby Hundreds himself. 

Streetwear occupies that rarefied space where genuine "cool" coexists with big business; where a star designer might work concurrently with Nike, a tattoo artist, Louis Vuitton, and a skateboard company. It’s the ubiquitous style of dress comprising hoodies, sneakers, and T-shirts. In the beginning, a few brands defined this style; fewer still survived as streetwear went mainstream. They are the OGs, the “heritage brands.” The Hundreds is one of those persevering companies, and Bobby Hundreds is at the center of it all. 

The creative force behind the brand, Bobby Kim, a.k.a. Bobby Hundreds, has emerged as a prominent face and voice in streetwear. In telling the story of his formative years, he reminds us that The Hundreds was started by outsiders; and this is truly the story of streetwear culture. 

In This Is Not a T-Shirt, Bobby Hundreds cements his spot as a champion of an industry he helped create and tells the story of The Hundreds - with anecdotes ranging from his Southern California, punk-DIY-tinged youth to the brand’s explosive success. Both an inspiring memoir and an expert assessment of the history and future of streetwear, this is the tale of Bobby’s commitment to his creative vision and to building a real community.

©2019 Bobby Kim (P)2019 Macmillan Audio

Critic Reviews

Amazon.com Best Books of the Year

What members say
Average Customer Ratings
Overall
  • 5 out of 5 stars
  • 5 Stars
    7
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Performance
  • 5 out of 5 stars
  • 5 Stars
    6
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 5 out of 5 stars
  • 5 Stars
    6
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Deep and insightful!

As someone who worked in streetwear for 10 years and loves The Hundreds as a brand and a culture, this book was everything I was hoping for. Great narration by Bobby made it even better!

Sort by:
Filter by:
  • Overall
    4 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    3 out of 5 stars
Profile Image for Daniel B.
  • Daniel B.
  • 25-10-2019

Bitter sweet

Bobby Kim tells a good story. The quality of the narration and the nostalgia of the story is worth a listen even if you haven’t been in this clothing game. My only issues about the story is the paradox of his beliefs and his choices. He believes in community and inclusion but decidedly ridicules communities that don’t align with his ‘sense of cool’ or dismisses their story that has lead them to different conclusions. He is frustrated with racism but quickly stereotypes white people. Theres a point in the book where he describes how many women work for The Hundreds I’m elevated positions as a response to “equality” but doesn’t seem consider that he has discriminated against capable men to achieve this “equality”. (Equality means that you give the best person the job and don’t overlook someone based on their sex. It doesn’t mean hire who you think is oppressed so that you appear to be enlightened.) Things like this distracted from an otherwise great American story.

2 people found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Jason Boerner
  • Jason Boerner
  • 18-07-2019

Great book!!!

Bobby answers all my questions about building my apparel line and talking the next step to getting my name out there. Awesome book!!!

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for alan
  • alan
  • 10-07-2019

BOBBY HUNDREDS!!

Really great book so far, really touching and inspiring, especially having him tell the story and hearing his impersonations. It really makes you feel like it’s just you and him! Check it out and find out yourself. Don’t sleep on this book! You won’t regret it!

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Amazon Customer
  • Amazon Customer
  • 27-06-2020

great

good to hear Bobby's for kratom on streetwear shortest book in Amazon just had to pick it up great read

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Brian
  • Brian
  • 08-05-2020

Thank you.

Bobby Hundreds,

I appreciate you. Your transparency is inspiring. This book is great. I only recently discovered The Hundreds and it’s easily one of my favorite brands; not only for the clothes but for how The Hundreds represents itself. And in that vein, this book did not disappoint. “This is not a T-shirt,” is a raw conversation traversing brand history. It’s human and impassioned. The thought process behind the moves made is extremely informative. As an aspiring designer, this book will stick with me as a reminder of what’s important.

Long live the triple OG Mack Hundreds,

- A&$

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Kaleb Partilla
  • Kaleb Partilla
  • 27-02-2020

An Incredible Piece

You need to stop reading reviews and buy this jawn right now. Seriously my dude what are you waiting for stop wasting your time.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Anonymous User
  • Anonymous User
  • 31-12-2019

Great book

Love the context and the story behind the scenes of building a timeless streetwear brand.

  • Overall
    5 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Mario
  • Mario
  • 14-10-2019

Great behind the scene

Although the fashion industry isn't really my one true love, street wear has always been a close second mainly due to what that brand represented. Bobby takes you through that in letting you know not only what this brand stands for to him, but also shows you behind the curtain about how he go to said destination. Great story! Also always a fan of the author actually reading their own works. Feel more connected.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Amazon Customer
  • Amazon Customer
  • 01-10-2019

Great Job man.

I really relate to the story. This was a good ride through ups and downs. I can really appreciate and respect it. Keep doing it!!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Miguel Martinez
  • Miguel Martinez
  • 30-09-2019

Empowering

I have the book and I have the Audio Book, I wanted to write a review once I was done with both. I did so here I am. I can't put into words how much I love this book. Not only does Bobby put you front and center on this incredible ride of his story and The Hundreds story, but he teaches you along the way that you should stay true to your beliefs and most importantly be true to yourself. The book is very inspirational and empowering!

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Sean
  • Sean
  • 08-08-2019

Wanted some inspiration and got MUCH more.

I am so impressed with this book. I play in a band and wanted some inspiration for the merch side of things but I left with a renewed and newly found passion for art and fashion. Bobby is a very intelligent author who I found to be incredibly engaging but at the same time very entertaining. I was happy to when I found out he was also the narrator and his descriptive language (that isnt in any way over the top) does a great job of taking to you L.A, Japan, the 80's and beyond. I have listened to 20+ audio books from Audible in my time and this is probably my favourite so far. Thank you to Bobby to writing this and inspiring me to take a new direction in my creative endeavours focusing on sincerity, following my values and encouraging me to be me.

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile Image for Amazon Customer
  • Amazon Customer
  • 05-06-2020

Inspirational

Amazing, inspirational and informative. Such an easy listen and I respect The Hundreds as a brand even more