They'll Fight Over It When You're Dead cover art

They'll Fight Over It When You're Dead

The True Story of How I Survived Terrorists, Morons and an Assassin to Build One of the Coolest Leather Companies in the World

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They'll Fight Over It When You're Dead

By: Dave Munson
Narrated by: Dave Munson, Robert Ross
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About this listen

Dave Munson’s wild, near-death journey from teacher to founder of Saddleback Leather is a testament to resilience, faith and the relentless pursuit of meaningful work, proving that the best adventures are the ones you never planned.

When Dave Munson set out to create the greatest leather bag in the world, he had no idea he would be creating one of the most respected and recognized leather brands in the world at the same time. From dodging hitmen in Mexico to getting launched into the air by a raging bull, living in one of the most dangerous cities in the world with Blue, his beloved black Lab and even accidentally working for the mafia. It came together.

Will your family fight over your business when you’re dead? Will the kids of your customers fight over what you sold them when your customer is dead?

If not, listen to the true and crazy story of how Dave Munson started one of the strongest leather brands in the world. He has sometimes been referred to as the Steve Jobs of the leather world. Maybe Clint Eastwood meets Indiana Jones.

In They’ll Fight Over It When You’re Dead, you’ll discover:

  • How to build a brand that people will love, trust and fight over when you’re dead.
  • A different way of thinking about why you do what you do.
  • Why perseverance (and a good sense of humor) is the key to overcoming setbacks.
  • Healthy ways to think about your failures.

Author's Note: Fair warning, this audiobook may be a bit different from some you have listened to before because it won't match the print version word-for-word. I tend to get caught up in the story telling so you very well might get a few side tales along the way. Hope you enjoy!

©2025 Dave Munson (P)2025 Saddleback Leather Company
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