1914. Working in a bustling café on London's Shaftesbury Avenue, Joyce Taylor dreams of opening her own restaurant. But when the man she loves enlists in the war and a surprise request comes through from her dying grandmother, Joyce's life gets turned upside down. Struggling to keep the café afloat with her new found responsibilities, it's not long before Joyce starts to feel the pressure might be all too much. Luckily, her supportive friends Annie and Rose are on hand to help.

London, 1915. World War I has been raging for over a year, but despite it all Rose Spencer is feeling hopeful about the future. She's in love and planning her wedding to lovely, bicycle-shop owner Charlie. She loves working as a seamstress at the glamorous London's Lyceum Theatre but secretly can't help fantasising about seeing her own designs come to life. And even when she won't believe in her talent, thankfully best friends Joyce and Annie are always around to push her to have faith in her dreams.

June 1914. Edie Moore is a Governess for Lord and Lady Moreland, living comfortably at the grand Downland House in Sussex. But, wanting more from life, she flees to Littlehampton, where she spent many idyllic childhood holidays. Desperate for work, Edie begins working as a chambermaid at the prestigious Beach Hotel, despite the menial tasks being a far cry from her previous job. But as she navigates her new life, friendships, and rivalries, she also grows closer to charming, cheerful porter, Charlie Cobbett, and finally finds the happiness she has been searching for.

Bristol 1936. Jenny Crawford has resigned herself to a loveless marriage living hand to mouth with their two children. Like many others, husband Roy struggles to find work at the docks but a chance encounter turns the family's fortunes around. Not only does he get regular work but they are also allocated a council house on Coronation Close on the outskirts of the city. Jenny and the children are overjoyed, this is the fresh start she could only ever dream of. But trouble feels never too far away.

1940, London. When Cordelia accepts the post of head librarian in Silver Town Library, her mother is more than a little disapproving. The East End has high levels of poverty and illiteracy, and her mother says it’s no place for a woman of her status. But Cordelia is determined to make a difference in these times of strife, and along with her colleagues, Jane and Mavis, she begins to help the local community, making sure everyone knows what the library can offer them. And maybe even a romance will blossom.

When duty calls, East End girl Minnie Wolton isn’t afraid to do her bit. She’s excited to be joining the ATS girls and although she knows life at the barracks will be tough, she’s not one to quit! She just hopes the other girls are all good sorts. With her husband away fighting, Eileen Ruffel is glad of the break from her unhappy marriage. She just wants to make a success of the ATS girls and maybe find happiness too. Along with the other girls, Minnie and Eileen strike up a firm friendship. The training is hard, but they are determined to prove they are the best new recruits.

Kitty and Tom Conlon arrive in Liverpool in July 1916 to claim the house Tom’s great-uncle has bequeathed him in his will. The move to England couldn’t have come at a better time. Dublin is in turmoil following the Easter Uprising and Kitty’s brother is now in prison. The house in Weaver Street is all they hoped for, and after a shaky start with her new neighbours, Kitty believes the world is her oyster. Until that is, Tom is conscripted into the navy. With Tom away, it’s up to Kitty and the women of Weaver Street to get each other through the war.

Lady Joanna Harcourt and her daughter, Sarah, discover their life of luxury at Goodwill House is over. Because with Lord Harcourt away fighting, the Harcourt girls are facing financial ruin. Lady Joanna is terrified of losing their home, but for Sarah, this means her dreams of becoming a doctor are over. Headstrong Sarah isn’t one to quit! War or not, she’s determined to find a way to save her home and follow her dreams - whatever it takes.

Jane’s parents think Eddie’s rebellious ways will lead their beloved daughter into trouble. They forbid her from seeing Eddie, telling Jane to get a proper job as a nurse. But Jane cannot stand the idea of life without the boy she loves and secretly continues to see Eddie. The day she finds out that Eddie has betrayed her, she is utterly distraught. Were her parents right all along?

Bristol, 1939. School leaver Maisie Miles suspects her father, a small-time crook, has an ulterior motive for insisting she gets a job at the W. D. & H. O. Wills tobacco factory but keeps it to herself. She's befriended by effervescent Phyllis Mason and kind-hearted Bridget Milligan who take pity on her and take Maisie under their wing. But beneath their happy-go-lucky exteriors, they all harbour dreams and worries about what the future holds. 

Bristol - 1953. It’s Coronation Year. A new beginning in the aftermath of war, but there are still battles to be fought and secrets to be kept. Charlotte Hennessey-White copes with the shortcomings of her marriage and throws herself into helping refugees unwelcome by some and exploited by others. Edna Burbage has three beautiful children and considers herself lucky until the advent of a deadly twentieth century disease makes her think otherwise. Polly Chandler still hopes for a better life, but there are too many obstacles standing in her way.

London, 1914: one ordinary day, three girls arrive for work at London's renowned Foyles bookshop. But when war with Germany is declared, their lives will never be the same again.... Alice has always been the 'sensible' one in her family - especially in comparison with her suffrage-supporting sister! But decidedly against her father's wishes, she accepts a job at Foyles Bookshop; and for bookworm Alice it's a dream come true. But with the country at war, Alice's happy world is shattered in an instant.

Hampshire, 1913. Amidst the glitz and glamour of England’s High Society, Sarah Trenwith is more of a wallflower living in the shadow of her beautiful sister Marianne. But as the war approaches Sarah will have to step out of the place society and her family have assigned her if she’s to do her part and claim the love she always dreamed of from afar.

Following a humiliating experience involving the man she thought she’d marry, Iris Tredwick signs up to the Wrens in order to escape and - hopefully - find ‘the right sort’ of man to please her mother. After a bumpy start, Iris manages to befriend outspoken Mary and dreamer Sally as they are sent to their first posting - in Orkney. There she meets engineer Rob, whose flirtatious nature both charms and confounds straight-laced Iris. Much more appropriate for her is local doctor Stewart, if only she felt the same spark for him as she does for Rob.

When Sally, Beth, Margaret and Rachel meet at a job interview for the wonderful new store in Oxford Street, they have no idea they will become lifelong friends. When all four girls are lucky enough to be selected as sales staff their exciting new adventure begins. Join them as they overcome heartbreak and grief, find love and happiness and remain united in their friendship, whatever life throws at them.