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Publisher's Summary

What is the difference between a startup that makes it and one that crashes and burns? Behind every story of success is an unfair advantage. 

But an Unfair Advantage is not just about your parents' wealth or who you know: anyone can have one. 

An Unfair Advantage is the element that gives you an edge over your competition.   

This groundbreaking book shows how to identify your own Unfair Advantages and apply them to any project. Drawing on over two decades of hands-on experience, including as the first Marketing Director of Just Eat (a startup now worth over £4 billion), the authors offer a unique framework for assessing your external circumstances in addition to your internal strengths. Hard work and grit aren't enough, so they explore the importance of money, intelligence, location, education, expertise, status and luck in the journey to success.

From starting your company to gaining traction, raising funds and growth hacking, The Unfair Advantage helps you look at yourself and find the ingredients you didn't realise you already had to succeed in the cutthroat world of business.

©2019 Ash Ali, Hasan Kubba (P)2019 Hachette Audio UK

What listeners say about The Unfair Advantage

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Excellent book

Loved it! To the point, excellent examples and stories. Well done! Must read for all new entrepreneurs and startups.

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Self-help book unique to you!

An interesting book targeting your “unfair advantages” with the aim of helping one get their “startup of the ground”. Although the recurring theme of the book is entrepreneurial and business based, it can’t help but to help one discover themselves, their strengths and their weaknesses.

At the beginning of the book, we are introduced to both authors and their humble beginnings, as well as their journeys up until the publication of this book. We learn how both Ash Ali and Hasan Kubba utilise their “unfair advantages” or lack of “unfair Advantages” to help grow their business. We are then introduced to a new phenomenon that sets us on journey of self discovery that is unique to us known as the “MILES framework”. Through this framework we learn and understand the importance of money, intelligence/insight, location/luck, education and status play a crucial role in determining whether we are set if for success or not.

As we dive deeper into the framework, we come to know each element of the “MILES framework” and how to use what we have or lack of it to our advantage.

Throughout the book we are given many examples and cases of what we know and see everyday from celebrities to billionaires and businesses from Silicon Valley. Through the examples, we are taught about their advantages and disadvantages that helped them through their journey of becoming successful.

Tips and trick are plentiful, as well as advise we can use in our day to day life but also when we are making our ideas into a reality business. This motivates one to get started and adds a boost of energy to see the brighter side of things. However through our journey of self discovery, we are constantly being humbled by being reminded to always look for adding value to ourselves and society.

I would highly recommend this book for anyone looking for a way to learn more about entrepreneurship and those starting their business or thinking of starting one. But it also caters to those wanting to discover themselves and what they can do in their life that can add value to them and the world. I personally enjoyed listening to the audiobook, as well as being motivated to start a new company!

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  • Amazon Customer
  • 12-02-2021

By far one of the most essential business books

Dont read this book
And waste a ton of useful knowledge
Ur choice
The quality is great and engaging

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  • Anonymous User
  • 16-03-2020

Simply great!

this is the first book to read if you're trying toa change something in your work related life.

although it had an unfair advantage of being basically a confirmation of my suspicions ;)

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  • Anonymous User
  • 09-03-2020

Truly phenomenal

Honestly this is maybe one of the best audiobooks I've had the opportunity to listen to. Genuinely it has a lot of awesome insights and tips for entrepreneurs and full of encouragement and guidance for starting and growing in the business world.

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  • Ms. A. Majeed
  • 03-03-2020

Better than a MBA

An excellent and very honest account of exactly what it takes to be a successful business owner. Must read for new business owners, founders and those looking to go down the entrepreneurial road.

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  • Mr Ainul Islam
  • 20-02-2020

Great listen, very thought provoking. Worth it.

Just finished listening to the The Unfair Advantage and met the team today. It was hyper interesting on so many levels. Yes it gives examples of unfair advantage of individuals who went on to make millions and advice on how to have the right mindset (individually and as a team) for a start up, but more importantly looking at your self.

The first step on any journey is you. Understanding, the strength and weakness, with opportunities you hold is what will make and break you. The MILES framework, is an the assessment coupled with emotion intelligence sets you up for life, no matter what it throws at you. The key for any person, not just start ups.

Best insight from the event, think it was Ash from one of the slides. "Sustainable competitive advantage" key factor in your business and yourself.

Highly good read/listen and more importantly for anyone one in thier early 20's

My heartful thanks to Ash Ali and Hasan Kubba.

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  • Anonymous User
  • 02-02-2020

Very interesting and beneficial - highly recommend

I was recommended this book by a friend - I'm not a huge reader so I thought I'd give the audiobook a go, and I was so pleasantly surprised by how much I enjoyed it! Especially the examples of success stories that are given throughout the entire book to highlight the different unfair advantages that played a huge role in these successes. I was able to really reflect on my own personal unfair advantages (some of which I hadn't identified as an advantage until now), and I'm hoping this will help me succeed further in my career. Very easy listen/read - I have already bought a copy for my friend who is starting his own business! :D

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  • patjack67
  • 23-01-2020

Very Good Introduction

I enjoyed the audiobook. Good to get pointers as dipping toes into business world for first time

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  • Chibueze
  • 06-01-2021

Disadvantages are not barriers in life!

Excellent book. Gives hope that whatever your upbringing you can succeed by creating advantages.

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  • Kealan Magee
  • 21-11-2020

Opportunity is there for the taking

Good insights into the opportunities that we all come across in business, opportunities that we don't necessarily see or think we should take. But in hindsight its ours for the taking

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  • Mr Mohammed Al Mousawi
  • 01-10-2020

Great help for my Start Up

Learnt so much here. Asked the right questions. Business already benefiting from the various advice on offer. THANK YOU

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  • Chibueze Ogodo
  • 23-09-2020

Brilliant Read

I enjoyed the book and found a lot of useful insights for start ups.
i like how realistic it is too.
brilliant book.

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