From Bridgewater Associates to Netflix, some of North America's largest companies admit to being heavily influenced by concepts from pro sports. So what do these companies know that others don't? The answer is simple: People innovation can be a competitive advantage. Through in-depth interviews and meticulous research, Where Others Won't dives deeper than ever before into professional sports from around the world to uncover over 50 easily implementable people strategies to help you win.

Wayne Bennett is the greatest rugby league coach Australia has ever had. He has won seven premierships and is the greatest man manager the game has known. He is also a living contradiction: Other coaches decry his tactics then attempt to imitate them. Players are desperate to work with him but are left feeling deceived when he cuts them loose. The media disparages him then lavishes him with praise. So who is the real Wayne Bennett? So who is the real Wayne Bennett? Celebrated sports journalist Andrew Webster has been on a mission to find out.

Toughness has long been held as the key to overcoming a challenge and achieving greatness, whether it is on the sports field, at a boardroom, or at the dining room table. Yet, the prevailing model has promoted a mentality based on fear, false bravado, and hiding any sign of weakness. In other words, the old model of toughness has failed us. Steve Magness, a performance scientist who coaches Olympic athletes, rebuilds our broken model of resilience with one grounded in the latest science and psychology

Whakapapa is a Maori idea which embodies our universal human need to belong. It represents a powerful spiritual belief—that each of us is part of an unbroken and unbreakable chain of people who share a sacred identity. Owen places this concept at the core of his methods to maximise a team's performance.

Eddie Jones is one of the most successful sports coaches of all time. From coaching three different nations to Rugby World Cup Finals and with a winning record with England of nearly 80 per cent, Eddie Jones knows what it takes to lead and manage high-performance teams. For the first time, Eddie Jones shows just what it takes to be a leader in a high performance and high pressure environment and how these lessons can be applied to every walk of life, from coaching the U9 rugby team to leading a multinational organisation to simply doing your job better.