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The Story Factor
- Inspiration, Influence, and Persuasion Through the Art of Storytelling
- Narrated by: Annette Simmons
- Length: 12 hrs and 40 mins
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Publisher's Summary
Fully revised, updated, and expanded, this modern classic will teach you to use the art of storytelling to persuade, motivate, and inspire in life and business.
Anyone seeking to influence others must first know their own story and how to tell it properly. Whether you're proposing a risky new venture, trying to close a deal, or leading a charge against injustice, you have a story to tell. Tell it well, and you will create a shared experience with your listeners that can have profound results.
In this modern classic, Annette Simmons reminds us that the oldest tool of influence is also the most powerful. Fully revised and updated to account for new technology and social media, along with two new chapters on the role of stories in the development of civilization and how to adjust your story to your specific goal, Simmons showcases over 100 examples of effective storytelling drawn from the front lines of business and government, as well as myths, fables, and parables from around the world. Whether writing a screenplay, or announcing a corporate reorganization, Simmons illustrates how story can be used in ways that cold facts, bullet points, and directives can't. These stories, combined with practical storytelling techniques, show anyone how to become a more effective communicator and achieve their goals.
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What listeners say about The Story Factor
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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Overall
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Performance
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Story
- Louise Thomson
- 27-04-2023
Trust & Connection
in life, we're all looking for relationships built on trust and connection.
We fumble at times, unsure how to fast track trust, especially in new relationships.
In business it can be even trickier!
Annette Simmons provides evidence of how easy it is to find and deliver stories that trump PowerPoint and 30 page documents! I hung onto every word and replayed so many stories so that I could share with clients.
This has been a skill waiting to be learnt, and listeners will love you if you if select story over PPT.
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