The Smart Business Guide to China E-Commerce
How To Win In The World's Largest Retail Market
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The Smart Business Guide to China E-Commerce
Narrated by:
Nathan Sigman
Buy Now for $21.99
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Narrated by:
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Nathan Sigman
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By:
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Frank Lavin
About this listen
The Smart Business Guide helps bridge this gap by providing a how-to approach to the China e-commerce ecosystem. E-commerce provides a powerful tool for brands to reach consumers and offers the predictability and statistical feedback that dramatically reduces the costs of a brand to enter the China market.
A quick, punchy read, The Smart Business Guide is a useful book for consumer brands, retailers, and entrepreneurs. It covers critical areas such as:
-- How any brand can be a pure-play e-commerce brand in China
-- How Chinese consumers are different from U.S. consumers
-- The main platforms and social media channels
-- Case studies of success and failure in China
-- How to deal with market entry challenges, trademark registration, and product approval
-- How to compete and win in the most challenging -- and most promising -- retail market in the world
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