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The Sell

By: Fredrik Eklund, Bruce Littlefield
Narrated by: Barbara Corcoran, Fredrik Eklund
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Publisher's Summary

Ten years ago, Fredrik Eklund moved to New York City from his native Sweden with nothing but a worn-out pair of sneakers and a dream: to make it big in the city that never sleeps.

Despite having no experience in real estate and no contacts, Fredrik transformed himself into the best seller in the most competitive real estate market on the planet, brokering multimillion-dollar deals for celebrities, selling out properties all over the city and charming TV audiences as one of the stars of Million Dollar Listing New York.

In The Sell, Fredrik shares his secrets so that anyone can find success doing what they love. According to Fredrik, even if you don't consider yourself a salesperson, you've been in sales your whole life because every day you are selling your most important asset: yourself.

Whenever you influence or persuade someone to give you something in exchange for what you've got - whether it's a luxury home, a great idea at work, or your profile on Match.com - you are selling.

And if you know how to sell right, you can live your dream. Blending personal stories and the expertise he's gained from his meteoric rise, The Sell is the modern guide to becoming successful. Featuring everything from the importance of intangible factors like personality and charm, to tips and tricks for preparing, persuading and negotiating, The Sell is a vital go-to audiobook for anyone who wants to have an impact in his or her personal and professional life.

No matter what your background is - sales rep, CEO or kitchen-table entrepreneur - this audiobook will help you sell yourself or your brand, and lead a richer, more fulfilling life.

©2015 Fredrik Eklund (P)2015 Hachette Audio UK

What listeners say about The Sell

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inspiring

it's very easy to see why Fredrik is so successful!! His passion and personality shine through in this audiobook. I highly recommend it to anyone not just sales people it's message has universal applicability.

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Fantastic Sales + Life Book

I’ve been waiting for this book to come to audible and certainly wasn’t disappointed!
After watching every season of MDLNY I’ve admired Fredrick from afar (Australia) and loved getting an inside look at what makes him so successful.
I’ve read lots of self help & sales books from all the big names but this would be right up there with the best. No gimmicks, no tricks... just attention to detail and working smart!

Cheers- Ben Ragless

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One of my favourite books

When you read enough books, there can be a “sameness” between them. This book is different. Fredrik unashamedly really does give some of his most intimate insights and ideas away in this book. I love it. Added to this, you read it and you can actually “hear” Fredrik saying those words (particularly with the audiobook ;-) )
I love this book, and I’d thoroughly recommend reading it

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