We live in conversations like fish live in water—we’re in them all the time, so we don’t think about them much. As a result, we often find ourselves stuck in cyclical patterns of unproductive behaviors. We listen half-heartedly, react emotionally, and respond habitually, like we're on autopilot. This book is a practical guide for thoughtfully reflecting on conversations so we can avoid the common pitfalls that cause our relationships and work to go sideways.

Dan Sullivan, the world's leading coach for highly successful entrepreneurs, wants you to know that achieving 10X growth is exponentially easier than striving for 2X growth. Most find this idea confusing at first because simply imagining 10X growth causes them to think they need to do 10X more work to achieve it. However, being a 10X entrepreneur is nothing like what most people think.

Discover Your Fair Advantage is not just another feel-good self-help book. It's the ultimate guide for anyone feeling overlooked in a business world that seems to reward only a select few. Are you feeling stuck in your career? Are you not getting the recognition you deserve? Are you tired of feeling like just another face in the crowd? If so, Discover Your Fair Advantage is the book for you.

Your brand is on trial—here’s how to win your case. You know your company is amazing. You say your company is amazing. But why should your customers believe you? In a crowded consumer courtroom full of shady advertisers all claiming to be the best, the fastest, the most caring, your brand is literally on trial—and that means you better deliver the proof.

We've long been told, "Put your head down, do good work, and eventually someone will notice you." But that limiting and diminishing advice doesn't hold up in the noise and pace of these transformative times. The reality is, no one cares about your future the way you do. If you want to achieve remarkable results, it's up to you to talk about your successes and accomplishments.