As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and adapt continuously to maintain an organization's ability to reach potential customers. This Very Short Introduction provides a general overview of the function and importance of marketing to modern organizations. Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace.

Games are everywhere: Drivers maneuvering in heavy traffic are playing a driving game. Bargain hunters bidding on eBay are playing an auctioning game. The supermarket's price for corn flakes is decided by playing an economic game. This Very Short Introduction offers a succinct tour of the fascinating world of game theory, a groundbreaking field that analyzes how to play games in a rational way. 

The French Revolution is a time of history made familiar from Dickens, Baroness Orczy, and Tolstoy, as well as the legends of let them eat cake, and tricolors. Beginning in 1789, this period of extreme political and social unrest saw the end of the French monarchy, the death of an extraordinary number of people beneath the guillotine's blade during the Terror, and the rise of Napoleon, as well as far reaching consequences still with us today, such as the enduring ideology of human rights, and decimalization.

The New Deal shaped our nation's politics for decades, and was seen by many as tantamount to the "American Way" itself. Now, in this superb compact history, Eric Rauchway offers an informed account of the New Deal and the Great Depression, illuminating its successes and failures.

This concise, accessible introduction provides an analytical narrative of the main events and developments in Soviet Russia between 1917 and 1936. It examines the impact of the revolution on society as a whole - on different classes, ethnic groups, the army, men and women, youth. Its central concern is to understand how one structure of domination was replaced by another. The book registers the primacy of politics, but situates political developments firmly in the context of massive economic, social, and cultural change.