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The Road Less Stupid

By: Keith J. Cunningham
Narrated by: Keith J. Cunningham
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Publisher's Summary

Smart people do dumb things. Here's the proof: How much money would you have right now if I gave you the ability to unwind any three financial decisions you have ever made? 

Years ago, after suffering a humiliatingly large dumb tax, it dawned on me that I have a seemingly unlimited ability to hit unforced errors and sabotage my business and financial success. I suspect you do, too. It turns out that the key to getting rich (and staying that way) is to avoid doing stupid things. I don't need to do more smart things. I just need to make fewer dumb mistakes. The vast majority of our dumb tax is a direct result of emotional, overly optimistic, and poorly thought out decisions. Every one of those three decisions you would love to unwind was an avoidable mistake. 

Thinking is critical to sustainable success in business; said another way, business is an intellectual sport. The principles and structure suggested in The Road Less Stupid will enable anyone, regardless of the size of the business, the currency, or the industry, to run their business more effectively, make more money, and dramatically increase the likelihood of keeping that money. It all hinges on Thinking Time. 

This is a business book for business listeners who want to learn the principles and strategies of making great decisions and minimizing risk. The structure of Thinking Time will enable you to minimize reacting emotionally and defaulting to the most obvious "best idea" available in the moment. The series of short chapters and subsequent Thinking Time questions are designed to maximize clarity and create better choices...either of which will result in fewer stupid mistakes. 

This is the real "secret": The chance of success goes up when you think, plan, consistently execute the right things, and worry about the possibility of loss. Here it is on a bumper sticker: Operators react and sweat. Owners think and plan.

©2017-2018 Keith J. Cunningham (P)2018 Keith J. Cunningham

What listeners say about The Road Less Stupid

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Very good book. lots of useful ideas

very useful book. lots of ideas and thinks to consider. wished I ready it sooner.

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A must read for all entrepreneurs.

Brilliantly delivered, easily digestible and so relevant to so many parts of business and everyday life 👍🏼

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Business Tool Kit

I'll be keeping this one for a yearly listen. So much content, so many tools to action.

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More than just a business book

One the best thought provoking business manuals I’ve read. Highly recommend. Plenty to think about, question and reflect

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An essential read for every business owner & potential business owner

This book rocks and is so aptly named. Absolutely no hesitation in recommending. Ready to listen again and again. Practical and massively no nonsense. Thanks Keith

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great sound advice

Fantastic advice from a professional who is mega successful but has also walked the path of making mistakes in the past.

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Road Needs Resurfacing

Unrelenting cant and bombast delivered in a monotone that would benefit from a layer of bitumen and a heavy roller on top.

I made it half way down this road. It was up hill all the way and after five hours of heavy going I decided to pull over before I completely lost the will to live.

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Awesome insides will read again

Old fashion or not, it is one of the best busienss books I have read. And I read a lot of them. True to the core of issues and success without the need to hype his messages. Love it and will listen to it again.

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Best business book yet. Listened twice.

First Audio book I have listened to twice in a row. pretty much the business Bible of common sense.

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Excellent

Ive paid the dreaded dumb tax many times over its a brilliant book id recommend to everyone

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