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The One and the Ninety-Nine

How to Break Free from the Tribe
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The One and the Ninety-Nine

By: Luke Burgis
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Pre-order for $19.11

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About this listen

‘Burgis shows you how to be authentically yourself’ – Kim Scott, bestselling author of Radical Candor

‘A guide to living with virtue in the hardest circumstances, and finding deep joy’ – Arthur C. Brooks, Harvard professor and No. 1 New York Times bestselling author

How do you become your true self without losing everyone else?

We are living in an era of crisis where becoming a whole person means navigating constant external pressure. Some of us dissolve into group identities, while others withdraw into temporary and sometimes dangerous online collectives. Both are symptoms of the same problem: a fragmented sense of self in an age of mass influence.

One and the Ninety-Nine is your essential roadmap to forging a stable, authentic identity in the face of coercion and conformity. Through compelling and original insights, author Luke Burgis dives into philosophy, psychology and personal experience, offering a clear guide for engaging with chaotic modern society both in our personal and working lives.

Discover how to build a values-driven life of meaning, not one dictated by external expectations, and thrive in the space between the one and the many.

Burgis offers us a powerful call to action, and a guide to:

- Rejecting passive conformity.
- Rediscovering the depth of your personality.
- Choosing a life that is both truly personal and deeply connected.

Live freely, and comfortably. Be the One, not the Ninety-Nine.

‘Social contagion is the most important phenomenon of our time. The One and the Ninety-Nine is the place to go to learn about it’ – Tyler Cowen, author of The Complacent Class

 Career Success Personal Development Personal Success Psychology Psychology & Mental Health Social Psychology & Interactions

Critic Reviews

The strength of the team is the self. The strength of the self is the team. Burgis shows you how to be authentically yourself and consider the impact you're having on others so you can do your best work and build your strongest relationships (Kim Scott, bestselling author of Radical Candor and Radical Respect)
Luke Burgis shares a story of tragedy and loss, and how it led to a life of compassion and hope. The One and the Ninety-Nine is a guide to living with virtue in the hardest circumstances, and finding deep joy (Arthur C. Brooks, Harvard professor and No. 1 New York Times bestselling author)
Burgis shows us how to resist the siren call of false identification, which targets us every moment of every day from all our devices. Joining his own experience to the testimony of the ages, he reveals how we discover our true selves in a personal response to the call of the good and the beautiful (Michael Clune, author of Pan)
Social contagion is the most important phenomenon of our time. The One and the Ninety-Nine is the place to go to learn about it (Tyler Cowen, author of The Complacent Class)
A book about the problem beneath all our other problems: how to become a person capable of truth, courage and belonging in a culture that dissolves all three. Burgis manages to be both humane and unflinchingly honest, which is not only rare, but invaluable (Katherine Dee, internet culture reporter)
The One and the Ninety-Nine is nothing short of courageous. Luke Burgis has risked much in his boldness of form and content, in making it personal. In a time when the stakes could hardly be higher, this book could lead you to great rewards. Take it personally (Andrew McLuhan, founder of the McLuhan Institute)
Developing a healthy truth-seeking identity in an age of both isolation and digital saturation based on tribal identities is rapidly becoming a core issue for young people. The One and the Ninety-Nine is a guide for both individuals and parents on how to foster one through healthy relationships (Michael Strong, founder of the Socratic Experience, author of The Habit of Thought and Be the Solution)
A warm, wonderful account of how to develop a healthy self – based in community – for the age of digital distraction. It combines personal reflections from key transitions with longer-term principles on how to live a satisfying life (Magatte Wade, entrepreneur and author of The Heart of the Cheetah)
A spellbinding read (Adam Grant, bestselling author of Originals and Think Again on Wanting)
I love the book (Ryan Holiday, bestselling author of Ego Is the Enemy on Wanting)
Luke Burgis has produced the go-to book (Tyler Cowen, author of The Complacent Class on Wanting)
His prose is punchy. His anecdotes are entertaining . . . part philosophical tract, part self-help guide (Christina Patterson, The Sunday Times on Wanting)
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