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The New Rules of Investing

By: Mark Haefele, Richard Morias
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Publisher's Summary

The Free-Market era has passed and the rules for investing have changed. Don’t be left behind!

If you think about it, it’s not hard to grasp why a complete reboot in the way we think about investing is necessary. Stock picking, Buffett-style investing, mutual funds, CAPM? The 1970s called on a rotary phone and it has requested its investment theory back. Yet even outdated financial tools might be better than the latest worrying trend, which is the idea that crypto currencies can provide salvation. Rather than trying to understand the system, an increasing number of people think they can escape it and are losing their life savings in the process.

Mark Haefele manages over $800 billion in client assets as the Global Chief Investment Officer for UBS and has spent decades advising investors of all kinds – from high school students to government officials. In The New Rules of Investing, Mark shares the investing strategies he uses at UBS and offers a playbook for protecting and growing your wealth.

The New Rules of Investing shows investors of all levels:

  • How to understand the current shift from free market to government intervention and how that impacts the way to invest.
  • Insights from the world’s wealthiest, most influential investors on how to develop a financial wellness that brings satisfaction and purpose to your life, in addition to bigger bank accounts.
  • How to increase your wealth by allocating assets rather than picking stocks.
  • How to massively boost portfolio returns by mastering your neurotic money issues.
  • How to viscerally understand the difference between subjective and objective risk.
©2025 Mark Haefele (P)2025 HarperCollins Leadership

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