Try free for 30 days

1 credit a month to use on any title, yours to keep (you’ll use your first credit on this title).
Stream or download thousands of included titles.
Access to exclusive deals and discounts.
$16.45 a month after 30 day trial. Cancel anytime.
The Marketing Fallacy cover art

The Marketing Fallacy

By: Joshua Littlejohn, Stanley Gatero
Narrated by: D. Bruce Day
Try for $0.00

$16.45 per month after 30 days. Cancel anytime.

Buy Now for $9.68

Buy Now for $9.68

Pay using voucher balance (if applicable) then card ending in
By confirming your purchase, you agree to Audible's Conditions Of Use and Privacy Notice and authorise Audible to charge your designated credit card or another available credit card on file.

Publisher's Summary

What if everyone thought your small business was a large corporation? How would this impact your opportunities, your sales, and your audience? Undoubtedly, it would catapult each of them. But how exactly does a small business accomplish that? Digital marketer and entrepreneur Joshua Littlejohn has the answer and will tell you how.

The Marketing Fallacy: How Any Small Business Can Look like a Large Corporation, Without the Large Costs provides entrepreneurs and small business owners with a proven road to establish their company's image - without breaking the bank. From branding to client relations, Joshua borrows from his own story of starting his small business using a $500 savings withdrawal and structuring it to seem larger than it was. Through that, Joshua worked with top clients, including Fortune 500 companies, established an impressive professional network and earned a solid stream of income - all while still in college.

Joshua knows that in a world dominated by companies like Google, Amazon, and Facebook, small businesses are gonna have to evolve if they are ever to compete or stay in business. The Marketing Fallacy will provide the knowledge needed to do just that, and supports each assertion using numerous marketing case studies, practical resources, and tools.

©2020 Joshua Littlejohn (P)2020 Norgress

More from the same

What listeners say about The Marketing Fallacy

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.

In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.