The Fred Factor cover art

The Fred Factor

How passion in your work and life can turn the ordinary into the extraordinary

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The Fred Factor

By: Mark Sanborn
Narrated by: Mark Sanborn
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About this listen

Seize the chance to be extraordinary.

Who has made the biggest difference in your life? Whose words and actions have uplifted and motivated you to excel? Chances are it was someone like Fred the Postman -- so outstanding in his service that Mark Sanborn realized this mail carrier could be an example for any person wanting to be extraordinary.

The “Fred Factor” is summarized by four principles that will release fresh energy, enthusiasm, and creativity in your career and life:

• Make a Difference
• Build Relationships
• Create Value
• Reinvent Yourself

You, too, can apply The Fred Factor to enrich the lives of customers, co-workers, friends, and family members, as well as reach new levels of personal success yourself. Sanborn also shows how to discover and develop other Freds.

Why not become a “Fred” yourself? You will turn the ordinary moments of life into extraordinary opportunities to make a difference in the world.©2004 Mark Sanborn; (P)2006 Random House, Inc.
Career Success Christian Living Christianity Motivation & Self-Improvement Personal Development Personal Success Career

Critic Reviews

“This beloved business classic has inspired millions of people over the years, and today Mark Sanborn’s transformative insights are more timely and necessary than ever, with employees increasingly hungry for ways to find meaning in the mundane and power in their purpose.”—Jon Gordon, author of The Energy Bus and co-author of The Coffee Bean

“High Point University lives and breathes the idea of ‘Choose to be extraordinary.’ The Fred Factor, a modern classic, is the seminal book on how to do that. And Sanborn’s expertise in extraordinary leadership is one of the reasons we asked him to serve as the university’s Leadership Expert in Residence.”—Nido R. Qubein, president of High Point University

“I promise that if you take Mark Sanborn’s advice to heart and begin a more Fred-like existence, you will never view yourself the same way again.”—John C. Maxwell, author of The 21 Irrefutable Laws of Leadership

“The story of Fred inspired our team to look at how we can make every interaction with our fans unforgettable. You don’t have to be in the C-suite to make a difference. Fred shows us that the smallest things can make a big difference and provide tremendous value.”—Jesse Cole, founder of Fans First Entertainment and owner of the Savannah Bananas

“Celebrating its twentieth anniversary, The Fred Factor remains an indispensable guide to transforming ordinary into extraordinary with its timeless wisdom. Mark Sanborn’s compelling story of his mailman who turns drudgery into a calling is more relevant today than ever before.”—Skip Prichard, president and CEO of OCLC and author of The Book of Mistakes
All stars
Most relevant
really awesome read, thoroughly enjoyed the principals and views that make up the fred mindset. Definitely worth a read

Awesome

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Doesn't exactly contain any new ideas about anything. Definitely not a top business book as duggedted.

Wishy washy

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