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The Enchanted Brand

How to Strengthen the Human Side of Business

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The Enchanted Brand

By: Jane Cavalier Lucas
Narrated by: Julia Rivera
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About this listen

Do you sense we are living in a new world where everything seems upside-down, and people are acting in unexpected ways? How can your company best show up and perform in this unpredictable, volatile environment? By creating an enchanted brand.

An enchanted brand is a new tool for managing the human side of business. Unlike brands of the past which are designed to sell, an enchanted brand is designed to serve. In an era of unrelenting and unthinkable change, The Enchanted Brand is a trusted constant that people rely on for strength. It forges a new kind of emotional connection by stimulating the imagination, which enables people to transcend a daunting reality.

Jane Cavalier explains how an enchanted brand works, how to create one, and how to use one to align and empower people for the good of your organization and the world.

©2022 Jane Cavalier Lucas (P)2022 Indie Books International Advertising Marketing & Sales Business Marketing Management
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