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Publisher's Summary

Rethink your business for the digital age.  

Every business begun before the Internet now faces the same challenge: how to transform to compete in a digital economy.  

Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers' decade of research and teaching at Columbia Business School and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world.  

Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy - customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models - and how to integrate these into your existing business and organization.  

Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to The New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage.  

Many guides offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio. 

©2016 David L. Rogers (P)2018 Tantor

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What listeners say about The Digital Transformation Playbook

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    2 out of 5 stars

not a great audio book ...

For my review please see the bonus PDF figure 76.7 yours free with this AUDIObook

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  • Anonymous User
  • 18-05-2019

Excellent!

Excellent book and superb narration!!
Very valuable to strategically define your digital transformation roadmap.

Unfortunately I could not find the PDF annexed material that was promised and mentioned all along the audible book and in the app. Either not available or not intuitive to find.

4 people found this helpful

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  • 06CorvetteGuy
  • 04-11-2019

Learned a ton!

I had limited expectations going into this as there are a lot of books on this subject out there. After it got going the concepts became very clear and thoughtful.

1 person found this helpful

  • Overall
    5 out of 5 stars
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  • Julius Ngesa
  • 26-11-2020

PDF Accompaniment

I like the PDF accompaniment which helps to quickly implement the ideas and concepts in the book.

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  • Erica Rutkai
  • 28-09-2020

Great content

Great content and tools in the PDF; however the narrator sounds robotic while he reads.

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  • MWD
  • 04-01-2020

lots of f rehash

lots of stories about companies that are outdated. but overall message is good. the process tries to be too all encompassing

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  • Carlos
  • 13-09-2019

waste of time

save your money, this book is incredibly high level and vague, no real insights or innovative

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