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  • The Digital Pivot

  • Secrets of Online Marketing
  • By: Eric Schwartzman
  • Narrated by: Eric Schwartzman
  • Length: 10 hrs and 55 mins
  • 5.0 out of 5 stars (2 ratings)

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The Digital Pivot

By: Eric Schwartzman
Narrated by: Eric Schwartzman
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Publisher's Summary

What’s the secret to driving demand, and generating leads and revenue online? What’s a digital transformation, and why do some companies succeed while others fail? And how do you stage a winning digital pivot?

In this book, Eric Schwartzman, best-selling author of Social Marketing to the Business Customer, explains what successful digital marketers do differently.

This is the inside track on how to pivot to digital marketing in four easy steps, so you can earn more and work less. We are living through a time of unprecedented migration, from analog to digital business practices.

Find out what it takes to stake your own claim online, so you can participate in the ever-growing digital economy, and get your share of the profits.

Through real world stories and numerous examples of digital marketing pivots told in easy-to-follow, nontechnical language, you’ll learn the secrets of what it really takes to be competitive online, so you can increase revenue, decrease costs, and control your future.
©2021 CF Kane & Sons (P)2021 CF Kane & Sons
Marketing
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fantastic guide to digital marketing

As a digital marketer of 2ish years I found this book very insightful. I would recommend this to anyone starting out and those already well established

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So clearly written and cuts to many real truths

This tells it like it is. The author has written this with the reader in mind, not some ‘grand’ idea, which so many business authors tend to do. It’s a must read for digital agency or digital transformation-oriented marketers.
Brilliant. Will start back at the beginning and listen to it again.

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