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The Culture Map

Breaking Through the Invisible Boundaries of Global Business

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The Culture Map

By: Erin Meyer
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Summary

An essential and practical guide to understanding and navigating cultural differences in the workplace.

“A brilliant guide to what all business leaders need to know right now.” —Marshall Goldsmith, author of the New York Times bestseller What Got You Here Won’t Get You There

When it comes to communication styles, Americans precede anything negative with three nice comments; French, Dutch, Israelis, and Germans get straight to the point; Latin Americans and Asians are steeped in hierarchy; Scandinavians think the best boss is just one of the crowd. It's no surprise that when they try and talk to each other, chaos breaks out.

In The Culture Map, INSEAD professor Erin Meyer is your guide through this subtle, sometimes treacherous terrain in which people from starkly different backgrounds are expected to work harmoniously together. She provides a field-tested model for decoding how cultural differences impact international business, and combines a smart analytical framework with practical, actionable advice.

 Business Communication Career Success Communication & Social Skills Conflict Resolution & Mediation Personal Development Psychology Psychology & Mental Health Relationships Business Latin America Organisational Design Global Business

Critic Reviews

“Whether you’re a corporate or traditional diplomat, global traveler, government official, or passionate world citizen, this is the one book you should not miss. Chock-full of real-world examples and a simple framework that can be utilized in any cross-cultural context, Meyer’s work is characterized by a fresh and relevant voice, distilling down the essentials of communicating, persuading and working effectively around the globe.” —Huffington Post
“The book abounds with well-chosen anecdotes to illustrate the misunderstandings that can arise from clashing cultural assumptions, making this enlightening book a pleasure to read.” —Foreign Affairs
“Amusing.” —Financial Times
“With business becoming ever global, there are a raft of books available on dealing with cultural differences. If you only read one, make it INSEAD professor Erin Meyer’s. Skillfully blending real-life examples . . . with an analytical framework, Meyer teaches you how to plot your own ‘culture map’ for your team or organisation. . . . What brings this book to life are the numerous examples Meyer has encountered, both in her own life as an American living in Paris, and in her experience as running the Managing Virtual Teams module at INSEAD.” —HR Magazine
“This readable book explains how to dramatically increase organisational success by improving our ability to understand the behaviour of colleagues, clients, and suppliers from different countries.” —Professional Manager (UK)
“Erin Meyer provides us with a brilliant guide to what all business leaders need to know right now: How to succeed in managing across the diverse cultural contexts of today’s workplace!” —Marshall Goldsmith, author of the New York Times and global bestseller What Got You Here Won’t Get You There
“Whether you are sitting at a desk in Boston or eating at a restaurant in Beijing, communicating across cultures is the great challenge of the global economy. Getting it right will be the difference between success and failure. Erin Meyer has written a very important book. Managers everywhere should read it.” —Des Dearlove and Stuart Crainer, founders of Thinkers50
“I highly recommend this book to both the professional and leisure reader. Erin has shown herself to be one of the main representatives of the next-generation scholars who combine deep conceptual models with very practical applications. A must-read!” —Fons Trompenaars, author of Riding the Waves of Culture
All stars
Most relevant
Just a great book if you have to do any kind of cultural adaptation. Will equip you with new « glasses » to see and understand better yourself and others. 10/10. From a culture nerd.

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Other than learning about other cultures, I learned more about myself. Good read for all current and aspiring leaders!

I learned a lot about myself

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Great book. Fantastic lessons and despite such a range of cultures being addressed, the way Erin Meyer connects them while succinctly drawing connections made it most valuable. I’ll be able to come back to this repeatedly as a result. Thank you!

Worth repeating

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