Every individual, team, class, or organization encounters opposition on their way to achieving their goals, chasing their dreams, and finding joy in their efforts to create. The resulting friction comes in many forms, including misaligned expectations, conflict, competition, and a myriad of other circumstances that can remove satisfaction and enjoyment. The environment is continually changing. Many individuals and teams describe a feeling of being stuck, overwhelmed, or dissatisfied.

The result of an effort to create should be joy and happiness. However, opposition can slow down or derail momentum toward goals. Interestingly, the opposition can also create the friction necessary for movement, momentum, and the resulting happiness that comes. In this book, Brian outlines the science and principles behind creation and opposition. This is the science of joy! He provides models and guidance that will magnify everyone's ability to create and experience more joy and happiness!

The message of this book helps everyone see that they have a consistent, repeatable process to mitigate the risk of uncertainty and opposition. He calls this the Creative Operating System. Utilizing the principles in the book, listeners can increase confidence and create real motion in their efforts to create.

This book is a helpful guide for anyone experiencing opposition while trying to create anything. Ultimately, the goal is to help others find joy through the process of creating. The principles and models taught magnify the ability to create, infusing Great Creators!