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The Challenger Sale

How to Take Control of the Customer Conversation

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The Challenger Sale

By: Matthew Dixon, Brent Adamson
Narrated by: Matthew Dixon, Brent Adamson
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About this listen

Brought to you by Penguin.

Matthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge them!

What's the secret to sales success?

If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. Matthew Dixon, Brent Adamson and their colleagues at CEB have studied the performance of thousands of sales reps worldwide.

Their conclusion? The best salespeople don't just build relationships with customers. They challenge them.

Any sales rep, once equipped with the tools in this book, can drive higher levels of customer loyalty and, ultimately, greater growth. And this book will help them get there.

©2012 Matthew Dixon and Brent Adamson (P)2021 Penguin Audio Consumer Behaviour & Market Research Customer Service Marketing & Sales Sales & Selling Marketing Business Success Management
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This book is a must regardless of your sales beliefs. This is the second time I've read it and it's even more applicable the second time.

Absolute must for any sales professional

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its an ok book, but goes over and over the same point. could be better if it was halved.

a bit repetative

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This book represents valuable insights that everyone needs. At every level of an organization, in life in general and personal engagement. Invest in yourself and discover the counter intuitive for your personal wisdom

Brilliant and important

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It felt dragged out and boring at times, could have been more exciting and less data based in some areas

Dragged out

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