The Burger King cover art

The Burger King

A Whopper of a Story on Life and Leadership

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The Burger King

By: Jim McLamore
Narrated by: BJ Harrison
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About this listen

A rags-to-$9-billion-riches story. A crash course in Burger King history and fast food in America, The Burger King is McLamore's candid and conversational memoir. Written before his death in 1996, he talks of his life, the birth of the Whopper, and the rise of Burger King.

Inside, find out:

  • How Burger King managed to create the worst advertising campaign of 1985
  • What Burger King shares with Pitbull, Scarface, and Marco Rubio
  • Why Wendy's founder Dave Thomas called McLamore an "American original"

McLamore's account of Burger King offers an instructive and inspiring tale to young entrepreneurs. Here's a story of entrepreneurship development from one of the top entrepreneurs of fast food chains. Want to learn how to start a food business? Burger King's journey from south Florida drive-ins to international corporation reveals the ups and downs of entrepreneurship, whether in the food service industry or elsewhere.

But the autobiography of McLamore doesn't end when he exits the company. So, what comes after success? To McLamore, it comes down to what's truly needed to live a full and good life - personal values, impacting the people around you, and juicy hamburgers.

©2020 James McLamore (Tucker McCormack) (P)2020 Tantor Business Business Development & Entrepreneurship Cooking Culinary Adventures Entrepreneurship Food & Wine Professionals & Academics
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it is a great contrast to ray kroc's biography. it also shows what were the reasons burger king did not surpass mcdonalds.

very interesting

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Delicious mix of humor and story. Now I understand where the Big Mac got its name from!

Tasty story!

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A great timeline of Burger King I really enjoyed listening to it. I am very happy he got to finish his story.

Great story of Burger King

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I love startup stories, and this one was truly fascinating. The challenges he faced and the leadership lessons throughout were inspiring and well portrayed. We also see his failures and what he learned from them. The book beautifully highlights the importance of setting clear company values, portraying that image with integrity, and staying true to it through every challenge.

The narrator also had a fantastic voice that left no room for boredom. Unfortunately, it’s not always the case — sometimes you come across a great piece of work ruined by a poor narration or a voice that simply doesn’t match the tone of the story.

Excellent piece of work!

Just loved it..

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A very interesting audiobook on life, business, the power of persistence and strong corporate leadership. Going from one store in Florida to the global behemoth that Burger King is today is not easy and takes plenty of dedication and vision. Very well narrated and I'm pleased it was free for a while to listen to for Audible subscribers.

I still prefer a Big Mac

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