The greatest athletic performances spring from the mind, not the body. Elite athletes have known this for decades, and now science is learning why it's true. In his fascinating new book, How Bad Do You Want It?, coach Matt Fitzgerald examines more than a dozen pivotal races to discover the surprising ways elite athletes strengthen their mental toughness.

Michael Jordan credits George Mumford with transforming his on-court leadership of the Bulls, helping Jordan lead the team to six NBA championships. Mumford also helped Kobe Bryant, Andrew Bynum, and Lamar Odom and countless other NBA players turn around their games. A widely respected public speaker and coach, Mumford is sharing his own story and the strategies that have made these athletes into stars in The Mindful Athlete: The Secret to Pure Performance.

Deena Kastor was a star youth runner with tremendous promise, yet her career almost ended after college, when her competitive method - run as hard as possible, for fear of losing - fostered a frustration and negativity and brought her to the brink of burnout. On the verge of quitting, she took a chance and moved to the high altitudes of Alamosa, Colorado, where legendary coach Joe Vigil had started the first professional distance-running team. There she encountered the idea that would transform her running career: the notion that changing her thinking - shaping her mind to be more encouraging, kind, and resilient - could make her faster than she’d ever imagined possible.

How high or far or fast can humans go? And what about individual potential: what defines a person's limits? From running a two-hour marathon to summiting Mount Everest, we're fascinated by the extremes of human endurance, constantly testing both our physical and psychological limits.In Endure, Alex Hutchinson, PhD, reveals why our individual limits may be determined as much by our heads and hearts as by our muscles.

In The Champion's Comeback, Jim Afremow offers winning strategies for athletes of any age or skill level to get mentally psyched for competition, quickly rebound after a loss, and overcome injuries (and the fear of reinjury). Afremow explores the psychology of commitment and shows you how to develop the core confidence of repeat champions.

From best-selling author Bob Rotella, America's preeminent sports psychologist, a groundbreaking guide to success in all aspects of life - not just sports - from business to relationships to personal challenges of every variety.

The Cyclist's Training Bible equips cyclists of all abilities with every detail they must consider when planning a season, lining up a week of workouts, or preparing for race day. This audio edition adds emphasis to personalizing training plans, incorporates new power meter techniques, improves on ways to develop technique, updates the strength training approach, speeds recovery for busy athletes, and cuts through the noisy volume of training data to focus athletes on the numbers that mean the most to better performance.  

CrossFit trainer Ben Bergeron has helped build the world's fittest athletes, but he's not like other coaches. He believes that greatness is not for the elite few; that winning is a result, not a goal; and that character, not talent, is what makes a true champion. His powerful philosophy can help anyone excel at all aspects of life. Using the dramatic competition between the top contenders at the 2016 Reebok CrossFit Games® as a background, Ben explores the step-by-step process of achieving excellence and the unique set of positive character traits necessary for leveling up to world-class. The mindset and methodology that have produced some of the greatest athletes in the world's most grueling sport can work equally well for golfers, lawyers, artists, entrepreneurs - anyone who's willing to commit totally to becoming better than the best.

Finally! An easy way to use the science of sports psychology to skyrocket your performance! You may already know that pro athletes use the power of sports psychology to boost motivation, manage nerves, and become top performers. The problem is that many of these techniques are kept secret, and other guides are heavy and full of jargon.

There is a new revolution happening in sports as more and more athletes are basing their success on this game-changing combination: health, nutrition, training, recovery, and mindset. Unfortunately, the evidence-based techniques that the expert PhDs, academic institutions, and professional performance staffs follow can be in stark contrast to what many athletes actually practice. When combined with the noise of social media, old-school traditions, and bro-science, it can be difficult to separate fact from fiction.

An endurance athlete and coach reveals how the marathon transforms the lives of everyone who attempts it - and how it has helped his own family cope with serious adversity. 

The amazing life story of Britain's world conquering triathlete, Chrissie Wellington. Chrissie Wellington is the world's No 1 female Ironman triathlete, the current quadruple World Champion and World Record holder. In 2009 she was voted 'Sunday Times Sportswoman of the Year' and in 2010 was awarded the MBE. She is the undefeated champion of Triathlon, having won nine Ironman titles from nine races.

A breakthrough program for triathletes - beginner, intermediate, and advanced - showing how to balance training intensity to maximize performance - from a fitness expert and elite coach. Cutting-edge research has proven that triathletes and other endurance athletes experience their greatest performance when they do 80 percent of their training at low intensity and the remaining 20 percent at moderate to high intensity. 

After a decade-long addiction to crack cocaine and alcohol, Charlie Engle hit bottom with a near-fatal six-day binge that ended in a hail of bullets. As Engle got sober, he turned to running, which became his lifeline, his pastime, and his salvation. He began with marathons, and when marathons weren't far enough, he began to take on ultramarathons, races that went for 35, 50, and sometimes hundreds of miles, traveling to some of the most unforgiving places on earth to race.

CrossFit superstar Sam Briggs, a.k.a. ‘The Engine’, is a true hero in the sport. This is the story of how she got to the top and battled with everything she had to stay there. Despite the numerous setbacks and debilitating injuries that have plagued her in the years that followed, when most other athletes would have thrown in the towel, Sam has fought and continues to fight, to be the very best that she can be.