The greatest athletic performances spring from the mind, not the body. Elite athletes have known this for decades, and now science is learning why it's true. In his fascinating new book, How Bad Do You Want It?, coach Matt Fitzgerald examines more than a dozen pivotal races to discover the surprising ways elite athletes strengthen their mental toughness.

Michael Jordan credits George Mumford with transforming his on-court leadership of the Bulls, helping Jordan lead the team to six NBA championships. Mumford also helped Kobe Bryant, Andrew Bynum, and Lamar Odom and countless other NBA players turn around their games. A widely respected public speaker and coach, Mumford is sharing his own story and the strategies that have made these athletes into stars in The Mindful Athlete: The Secret to Pure Performance.

Finally! An easy way to use the science of sports psychology to skyrocket your performance! You may already know that pro athletes use the power of sports psychology to boost motivation, manage nerves, and become top performers. The problem is that many of these techniques are kept secret, and other guides are heavy and full of jargon.

In The Champion's Comeback, Jim Afremow offers winning strategies for athletes of any age or skill level to get mentally psyched for competition, quickly rebound after a loss, and overcome injuries (and the fear of reinjury). Afremow explores the psychology of commitment and shows you how to develop the core confidence of repeat champions.

CrossFit trainer Ben Bergeron has helped build the world's fittest athletes, but he's not like other coaches. He believes that greatness is not for the elite few; that winning is a result, not a goal; and that character, not talent, is what makes a true champion. His powerful philosophy can help anyone excel at all aspects of life. Using the dramatic competition between the top contenders at the 2016 Reebok CrossFit Games® as a background, Ben explores the step-by-step process of achieving excellence and the unique set of positive character traits necessary for leveling up to world-class. The mindset and methodology that have produced some of the greatest athletes in the world's most grueling sport can work equally well for golfers, lawyers, artists, entrepreneurs - anyone who's willing to commit totally to becoming better than the best.

How high or far or fast can humans go? And what about individual potential: what defines a person's limits? From running a two-hour marathon to summiting Mount Everest, we're fascinated by the extremes of human endurance, constantly testing both our physical and psychological limits.In Endure, Alex Hutchinson, PhD, reveals why our individual limits may be determined as much by our heads and hearts as by our muscles.

There is a new revolution happening in sports as more and more athletes are basing their success on this game-changing combination: health, nutrition, training, recovery, and mindset. Unfortunately, the evidence-based techniques that the expert PhDs, academic institutions, and professional performance staffs follow can be in stark contrast to what many athletes actually practice. When combined with the noise of social media, old-school traditions, and bro-science, it can be difficult to separate fact from fiction.

An endurance athlete and coach reveals how the marathon transforms the lives of everyone who attempts it - and how it has helped his own family cope with serious adversity. 

Aside from her rock star looks, Catra Corbett is a standout in the running world on her accomplishments alone. And, unbelievably, she's also a former meth addict. After two years of addiction, Catra is busted while selling, and a night in jail is enough to set her straight. She gives up drugs and moves back home with her mother, abandoning her friends, her boyfriend, and the lifestyle that she came to depend on. Her only clean friend pushes her to train for a 10K with him, and surprisingly, she likes it and decides to run her first marathon after that.

Long before Cory Reese strapped on his first pair of running shoes, he learned the key to being a successful ultrarunner: He knew how to suffer. In Nowhere Near First, Cory shares his deeply personal story about experiencing his father’s suicide at a young age, and how this led to a career in endurance running and a desire to live life to the fullest. Nowhere Near First is a humorous, captivating, and uplifting account of Cory’s memorable ultramarathon experiences.

Deena Kastor was a star youth runner with tremendous promise, yet her career almost ended after college, when her competitive method - run as hard as possible, for fear of losing - fostered a frustration and negativity and brought her to the brink of burnout. On the verge of quitting, she took a chance and moved to the high altitudes of Alamosa, Colorado, where legendary coach Joe Vigil had started the first professional distance-running team. There she encountered the idea that would transform her running career: the notion that changing her thinking - shaping her mind to be more encouraging, kind, and resilient - could make her faster than she’d ever imagined possible.

The first book of its kind, Peak Performance combines the inspiring stories of top performers across a range of capabilities - from athletic, to intellectual, to artistic - with the latest scientific insights into the cognitive and neurochemical factors that drive performance in all domains. In doing so, Peak Performance uncovers new linkages that hold promise as performance enhancers but have been overlooked in our traditionally-siloed ways of thinking.

Good to Go is the first definitive account of this new frontier in sports and exercise science. Christie Ashwanden takes you on a first-person tour through the science of exercise recovery, from ice baths and cryogenic freezing chambers to the science behind Usain Bolt’s love of chicken nuggets and Tom Brady’s recovery pyjamas.Full of eye-opening revelations, Aschwanden takes us on an invigorating journey through the science and potions of sports recovery and debunks the junk to give a clear picture of what we should actually be doing to achieve peak performance. 

After a decade-long addiction to crack cocaine and alcohol, Charlie Engle hit bottom with a near-fatal six-day binge that ended in a hail of bullets. As Engle got sober, he turned to running, which became his lifeline, his pastime, and his salvation. He began with marathons, and when marathons weren't far enough, he began to take on ultramarathons, races that went for 35, 50, and sometimes hundreds of miles, traveling to some of the most unforgiving places on earth to race.

In this ground-breaking and entertaining exploration of athletic success, award-winning writer David Epstein gets to the heart of the great nature vs. nurture debate, and explodes myths about how and why humans excel. Along the way, Epstein exposes the flaws in the so-called 10,000-hour rule that states that rigorous practice from a young age is the only route to success.