The greatest athletic performances spring from the mind, not the body. Elite athletes have known this for decades, and now science is learning why it's true. In his fascinating new book, How Bad Do You Want It?, coach Matt Fitzgerald examines more than a dozen pivotal races to discover the surprising ways elite athletes strengthen their mental toughness.

Finally! An easy way to use the science of sports psychology to skyrocket your performance! You may already know that pro athletes use the power of sports psychology to boost motivation, manage nerves, and become top performers. The problem is that many of these techniques are kept secret, and other guides are heavy and full of jargon.

There is a new revolution happening in sports as more and more athletes are basing their success on this game-changing combination: health, nutrition, training, recovery, and mindset. Unfortunately, the evidence-based techniques that the expert PhDs, academic institutions, and professional performance staffs follow can be in stark contrast to what many athletes actually practice. When combined with the noise of social media, old-school traditions, and bro-science, it can be difficult to separate fact from fiction.

How high or far or fast can humans go? And what about individual potential: what defines a person's limits? From running a two-hour marathon to summiting Mount Everest, we're fascinated by the extremes of human endurance, constantly testing both our physical and psychological limits.In Endure, Alex Hutchinson, PhD, reveals why our individual limits may be determined as much by our heads and hearts as by our muscles.

Michael Jordan and countless other NBA stars credit George Mumford with transforming their game. A widely respected public speaker and coach, Mumford shares his story and strategies in The Mindful Athlete. His proven techniques transform the performance of anyone with a goal, be they an Olympian, weekend warrior, executive, hacker, or artist.

In The Champion's Comeback, Jim Afremow offers winning strategies for athletes of any age or skill level to get mentally psyched for competition, quickly rebound after a loss, and overcome injuries (and the fear of reinjury). Afremow explores the psychology of commitment and shows you how to develop the core confidence of repeat champions.

CrossFit trainer Ben Bergeron has helped build the world's fittest athletes, but he's not like other coaches. He believes that greatness is not for the elite few; that winning is a result, not a goal; and that character, not talent, is what makes a true champion. His powerful philosophy can help anyone excel at all aspects of life. Using the dramatic competition between the top contenders at the 2016 Reebok CrossFit Games® as a background, Ben explores the step-by-step process of achieving excellence and the unique set of positive character traits necessary for leveling up to world-class. The mindset and methodology that have produced some of the greatest athletes in the world's most grueling sport can work equally well for golfers, lawyers, artists, entrepreneurs - anyone who's willing to commit totally to becoming better than the best.

 The Secrets of Sports Psychology Revealed by Rick Wolff, one of the pioneers in the field of sports psychology, is based upon his many years of clinical, hands-on work with top professional and amateur athletes in a variety of sports. He provides real insight into what does - and doesn’t - work. 

Living in a small town where dreams were dismissed and bouncing between the homes of divorced parents, Cameron Hanes carried low expectations and no hope for a life of fulfilled potential. Then he discovered his great love—the bow. For Cameron, finding his drive, his purpose, a reason for pushing himself every single day, changed everything. Endure chronicles the lessons Cameron has learned and compels us to raise our expectations of ourselves. 

Toughness has long been held as a fundamental key to achieving peak performance. For generations, we've been taught toughness means bulldozing through—pushing to the point of breakdown—and that showing any sign of weakness is failure. This model of toughness has long been glorified and celebrated. But the truth is, it doesn't work. Steve Magness, a performance scientist who coaches Olympic athletes, now offers a new kind of toughness—real toughness—that can help anyone navigate adversity. Real toughness works with our biology and psychology; fake toughness fights against them.

Dean Karnazes has pushed his body and mind to inconceivable limits, from running in the shoe-melting heat of Death Valley to the lung-freezing cold of the South Pole. He's raced and competed across the globe and once ran 50 marathons, in 50 states, on 50 consecutive days. Confronting his age, wearying body, career path and life choices, we see Karnazes as we never have before, raw and exposed. A Runner's High is both an endorphin-fuelled story and a love letter to the sport from one of its most celebrated ambassadors.

For more than two decades, legendary trainer Tim Grover has taken the greats - Michael Jordan, Kobe Bryant, Dwyane Wade, and hundreds of relentless competitors in sports, business, and every walk of life - and made them greater. Now, he reveals what it takes to achieve total mental and physical dominance, showing you how to be relentless and achieve whatever you desire. 

Moses and Troy Horne here. Your mental-toughness guides! We know exactly how you feel. If you are reading this, you probably have a young athlete who struggles with in-game stress and maybe even sports performance anxiety. That is why this version was mostly written by Moses. As of the time of the writing of this book, Moses Horne is a 15-year-old elite athlete who can talk directly about the triumphs and struggles of working toward being mentally tough. This is the only book that I know of with input from an actual young athlete. 

Troy Horne here. Your mental-toughness guide! I am here to help parents understand how to help your young athlete navigate this mental-toughness journey. I know where you are, and I know how to help you help your young athlete find their mental toughness. 

Why are some athletes able to overcome overwhelming odds and rebound stronger than ever? And can we unlock the secret of their success? In The Comeback Quotient, best-selling sportswriter Matt Fitzgerald examines the science and stories behind some of the most astonishing sporting comebacks to uncover a new blueprint to survive and thrive.