In a society that pushes conformity, how can you courageously choose to be who you really are - with yourself, in your relationships, and at work - despite the fear of judgment? 

In The Authenticity Principle, award-winning leadership and diversity expert Ritu Bhasin gives you the tools to make this happen. Combining the latest neuroscience, leadership, diversity, and mindfulness research with a wealth of practical exercises, Bhasin unveils a cutting-edge framework for living and leading more authentically. She also reveals inspiring insights from a range of leaders who have overcome barriers to being authentic - including her own personal journey from lawyer to entrepreneur.

Developed after years of working with global leaders and organizations, the book has at its core the transformational concept of the "Three Selves '. This new way of understanding authenticity will empower you to fearlessly and strategically choose how and when to show up as your authentic self and your adapted self, leaving behind your performing self.

Ritu Bhasin shows that choosing to live authentically is the most important step you can take to thrive in your personal life, your relationships, and your career. More than just a call to “be yourself”, The Authenticity Principle is a rallying cry to disrupt the status quo, bring your differences into the light, and help others do the same.