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Publisher's Summary

A top performance expert reveals the secret behind many top athletes and executives: creating a heroic alter ego to activate when the chips are down.

There’s only one person in the way of you unleashing your potential: you. There’s also one person who can move you out of the way so you can perform at your peak. 

That person is already inside you. You just need to unlock them. This other part of you is your alter ego. After 21 years of working with elite athletes, performers, and leaders, Todd Herman has discovered how you can use your alter ego to achieve the seemingly impossible. It all clicked for Todd when he met Bo Jackson. 

When Herman met Bo Jackson, the professional athlete told him, “Bo Jackson never played a down of football in his entire life.” Bo explained that when he was young, he’d get into trouble because of chaos caused by his anger issues. Then, he saw Friday the 13th and became fascinated by the cold, calculating nature of Jason Voorhees. In that moment, he resolved to stop being Bo Jackson and start being Jason the moment he stepped on the field. 

In this transformative guide, Herman teaches you how to create and control an alter ego like Bo - and the thousands of other athletes, business leaders, entrepreneurs, and entertainers who have used this simple tool to change their lives. Herman also shares his own story: He knew that inside was a confident, self-assured, intelligent person who could help others get better results in their lives. When he started using Superman’s classic trick - putting on a pair of glasses - he learned to trigger the specific traits he needed to achieve his goals.

The Alter Ego Effect is not about creating a false mask - it’s about finding the hero already inside you. It’s a proven way of overcoming the self-doubt, negativity, and insecurity that hold you back and empowering you to ultimately become your best self. 

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2019 Todd Herman (P)2019 HarperCollins Publishers

What listeners say about The Alter Ego Effect

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Just Listen

This resonated. And its idea is simple. It presents steps to find and show strengths you already have but just don’t use. The examples are pragmatic and compelling. I recommend this to anyone whose day dreams are bigger than their day.

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Irritatingly repetitive. Hard to listen to.

I am struggling to finish this book. I need to listen to it in short bursts otherwise the repetition gets under my skin. I like the message of the book, but if I hear one more "what would Batman do?" or "...showing up on the field of play" type of comment I might just call it quits. It feels like the concept being conveyed is too simple to fill out a whole book, so the author is dragging it out. I think it could have been written at half the size and far more concisely.

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I LOVE this Book and the idea of the Alter Ego

For so many years I pretended to be somebody I'm not when doing sales presentations or talking on stage. Now I realise I was using the Alter Ego Effect as a tool to help my introverted personalty overcome my aversion to engaging with people. Understanding how to use this technique has opened up so many possibilities for me. I highly recommend this book to everyone who feels they aren't reaching their full potential in any area of their lives...

1 person found this helpful

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Create the you you need

This is the best book I have read this year and one of the top books on creating the person you need to be. A hands on approach to adopting characteristics and more to help you succeed. Identity, I Am statements, affirmations, Act as If - this book does a magnificent job of taking those ideas and making the real.

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A life changer

I'll need to buy the print version of this book because there are so many sections that I need to refer back to and flip between to get the most out if it. But I'm glad a listened to the audible version first because I think there's something powerful in hearing an author read their own book. Particarly this book, for me, I don't think I would have got as much out of it if I'd read it in my own voice, Todd reads it with much more conviction than I ever could and therein lies the power.

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Total game changer

Life-changing content and brilliant workable exercises. Good narration by Todd - entertaining and very personable.

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awesome

some great ideas. something I'd done my whole life but had negative connotations about it. time to ramp this shit up again.

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Your own Superhero Guidebook

Todd Herman delivers a profound step-by-step guide book to unleash the superhero within all of us.

A great book filled with great stories to drove home the key elements of the Alter Ego along with easy steps to release the best version of ourselves.

Thank you Todd for finally releasing this book into the world. It makes us all better.

1 person found this helpful

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Read This = Immense Growth

Loved this book! Must read for all entreprenuers or anyone looking to grow! Download the worksheet & make sure to do the activities for maximum results

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Life changing & mind blowing

Bought the audio & listen straight 7+ hours till finish as I learned a lot.

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  • C. Mattiola
  • 20-02-2019

Incredible

This book is incredible. I read a lot, at least a book a week, and this one is right up there with the best.

It will show you a simple way to improve your performance in areas of your life that matter most.

*It wraps up so many important concepts into a simple package anyone can understand and get value from.
*Its actionable. I’m already seeing results.
*Best of all... its fun. The stories, the exercises, and the whole entire concept is fun. Haven’t enjoyed a book this much in a while.

Get it, read it, put it into action. You won’t be sorry.

Well done Todd Herman ... really exceptional work.

12 people found this helpful

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  • Radiant Dark
  • 08-07-2019

Great concept but summed up in the intro

I absolutely love the concept that this book introduces: using an avatar or alter ego to do things that our everyday egos deem to be too difficult, too big, too scary etc. I think this is a powerful and useful idea, and the author gives many examples of how his clients and peers are using alter egos they create in their daily lives, especially in sports and business situations.

However, I feel that one just needs to read the intro chapter or so to get the entire concept down. The rest of the book is just reiterating over and over why you should create an alter ego. And while it does give other examples of people’s alter egos and how they use them, I feel it’s unnecessary and rather repetitive and redundant.

8 people found this helpful

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  • Kat and Dogs
  • 07-02-2019

Want to slay your dragons? Here’s how

LOVE this audiobook! If you have ever been plagued by imposter syndrome or let the little voice in your head convince you not to follow your dreams, this is the book for you! Or if you are a competitor looking to gain a performance edge, yep, it can help you too (whatever your “field of play” might be).

Todd Herman’s depth and breath of experience and research related to the mental game and how alter egos can enhance performance is phenomenal. This is not your typical personal development book filled with theories or the author’s personal story (I can do you can too) or just motivational nonsense that isn’t actionable.

This book is a “playbook” of the why, what and how of alter egos with lots of real life examples from sports, business, celeb and every day people.

Todd reads this himself - and I enjoyed listening to it. Having the audiobook version as well as the Kindle version allowed me to also use whispersync for an “immersive reading” experience.

I plan to both listen and read it again- and have already seen the impact of a quick and dirty creation of one alter ego which I then took for a “test drive” using some of the exercises in the book and saw how powerful it could be.

Note: this is NOT a “fake it until you make it” technique. It is a way to leverage and access your existing “superpowers” when you need them most - to be your “heroic self” on your most important field of play.

Highly recommended!!!!

16 people found this helpful

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  • Stevo
  • 31-03-2019

Interesting concept...

...that could have been a great, longer article on Medium. As a book, for me at least it falls into being too repetitive, over categorising and dramatically labelling simple concepts, processes and methods that would have been much easier to understand and remember if approached differently. But in order to provide some unique formula to this phenomena that many people will recognise and confirm to have been using in some way, one needs to brand and label the content. I don’t dig that.

7 people found this helpful

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  • Dan
  • 19-04-2019

Alter Ego Delivers. Excellent.

I was super excited when I came across Todd's book as I had already been thinking a lot about the concept. I love how he lays out the argument for developing and employing an alter ego, and breaks down the process for its development. He includes things I hadn't previously considered, such as identifying or recognizing your "enemy"... which I interpret as fear, or procrastination, or avoidance, or something akin to what acclaimed author Steven Pressfield, (The War of Art, Gates of Fire, and many others) calls "resistance", and then giving it a name. I especially appreciated how Todd expounded on this particular point using the movie Jaws as an example of how something that is unseen, unknown, and unnamed is way scarier than that which is known, revealed and out in the open. I only recently downloaded the audio book but have already listened to it twice, taking notes all the while. Fascinating material, practical, actionable. Really great work!

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  • Anonymous User
  • 27-12-2019

The core content is great but theme maybe too much

I think there's a lot of value to take away from this book and concepts that are based on truths on how the mind works. Todd does a great job of illuminating these concepts in a reasonable length of time, with examples not being too overwhelming or overdone like a lot of self-help books.

Where it gets a little fiddly is Todd's general theming of the concepts, really double downing on the whole superhero and super villain theme, which gets a little weird and maybe juvenile. For me it might have even muddied the waters in terms of clarity of the core concepts, however, it's hard to say whether the theming actually helped maintain my interest to digest what is potentially dry concepts that is frequent in self-help books.

Ultimately though, there is value to be had here, but might need to sit, think, redigest and map out everything to really get to the core of it all, without all the (debatably) unnecessary hero speak.

2 people found this helpful

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  • Jacob Martincic
  • 09-10-2020

If not YOU, then WHO?

You might think that you aren’t capable of succeeding at something, and that someone else might be better suited for the job...

But what if that other person actually lived INSIDE of you?

The concept here is basically become an actor, or imagine that you are your favorite superhero...

...or create your very own superhero!!

This book is very good, and you will come away knowing exactly how to flip the switch when you need to and become your most powerful version!

Become Superman. Become Catwoman. Become Tony Stark. Become The Rock...

Get out of your own head and become your own greatness!

Get this book now, and don’t stop listening to it until it’s finished!

1 person found this helpful

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  • Roumil Yaadav
  • 01-02-2020

Acted as an eye opener

The concept of this book is radically awesome. I really got immersed into it. Must read for anyone feeling left behind in their work or life...

1 person found this helpful

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  • Andrea Caprio
  • 01-04-2019

Transformational!

Loved the alter ego! Very inspirational audio book! Todd Herman not only shows how his method has transformed numerous people across all paths of life but also how to implement it into your life. The audio recording is amazing. Highly recommended!

1 person found this helpful

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  • Amazon Customer
  • 25-03-2019

You Will Changes

While listening to a podcast during which Todd describes the tennis player whose “fairness” values were causing her to pull back and let her opponent come from behind... I instantaneously understood the thing in me that was holding me back. I immediately bought the book and am discovering ways alter egos can continue to help me in the various fields of play that comprise my life. Highly recommended for anyone who knows in their gut that there is more to life...and who’s willing to use their imagination to get it. This is the real deal.

3 people found this helpful

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  • Kay
  • 04-01-2021

loved it

enjoyed the approach and mannerism that this book was written and read in. it was very interesting and thought provoking

1 person found this helpful

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  • Anonymous User
  • 19-06-2020

Insightful and Thought Provoking A BRILLIANT READ

If you're flicking through these reviews considering investing this book STOP AND BUY IT NOW. It's, without doubt, the most valuable book I've read from both a life and business perspective. Todd's insights and explanation helped me connect the dots and make sense of so many of my traits, feeling and habits. I've invested in the hardcover book and audible version, read it, listened to it and highly recommended it to many friends too (hey love it too). Congratulations Todd and THANK YOU for sharing.

1 person found this helpful

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  • Anonymous User
  • 13-04-2020

Brilliant concept!!

I wasn't so sure about the 'Super Hero' thing...but what REALLY stood out was how applicable this is to real life.

1 person found this helpful

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  • Paul McIntyre
  • 07-01-2020

Todd Creates Real Change

Having met Todd in London in November and hearing him speak I wanted more. This book gave me the tools to create my own Alter Ego and use it to produce real change for my life, attitude, confidence and business.
Well structured and practical with lots of extra resources. Highly recommended if you’re needing a catalyst for internal change to take your ambitions to the next level.

1 person found this helpful

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  • S P Ward
  • 23-02-2021

Do you get it?

Hi,

I'm Batman.

Now you get it.

And soon, you wont just get it, you'll understand it and be it.

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  • Manny
  • 04-02-2021

Clear, relatable, and practical

I was with it from start to finish. Enjoyable listen and extremely thought provoking. As the author says at the end 'now the job begins'.

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  • Karin Santana
  • 12-12-2020

Everyone can benefit.

I found this surprisingly refreshing and very useful. Easy listen and relatable stories. Vivid explanations.

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  • Jo
  • 11-10-2020

Great book!

Got loads from this book. Love it! very thought provoking and practical steps to implement.

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  • AGR Chris
  • 03-10-2020

Best book I have ever listened to.

A very special book indeed. I really like the evidence that supports the claims made by Todd Herman. Outstanding peice of work. Well done Todd and thank you.

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  • Antoinette Pimblett
  • 03-09-2020

Wow!

Honestly this book has opened my mind. Chapter 6 blew my head off. I have created my alter ego and I do feel different already in many aspects of my life. I love the fact I went for the audiobook too, it made it as though Todd and were having a 1-2-1.

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