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The 29% Solution

52 Weekly Networking Success Strategies

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The 29% Solution

By: Ivan R. Misner PhD, Michelle R. Donovan
Narrated by: Barry Abrams
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About this listen

In many ways, success at networking is the uncommon application of common knowledge. Most people understand that networking is important to their success - they just lack a step-by-step process to get the results they want.

Almost no one really implements a comprehensive methodology that will build a business through networking. Thus, the need to network is "common knowledge", and the development of the methodology required to be successful at it is the "uncommon application".

By listening to this audiobook, you will experience the true essence and meaning of networking. The 29% Solution gives you the answers to two conflicting questions that a business owner or salesperson faces every day: How can I tend to my existing clients while at the same time network for new business? and, Should I place higher value on my current clients or on new clients?

©2008 Ivan R. Misner, PhD (P)2018 Gildan Media Career Success Communication & Social Skills Marketing & Sales Meetings & Presentations Personal Development Sales & Selling Marketing Business Success
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I’m Jacqui Jones, founder and CEO of Way We Do. I’m in a BNI chapter in Australia and I’m currently part way through my 6th year as a member. I wish I had read this book when I first joined. Even though there are some outdated references to newspapers for example, the advice is evergreen and is highly relevant to today’s modern marketing world. Research from HBR supports the need for professionals to increase their networking, so whether you join BNI or decide to go on your own, the ideas in this book are sound and will help you to develop your plan. I’ve finished listening to the audio version and will now get the Kindle version so I can highlight sections to devise my own networking plan in more detail.

If you’re in BNI, you need to read this book

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