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Publisher's Summary

The guide to shortening your execution cycle down from one year to 12 weeks 

Most organizations and individuals work in the context of annual goals and plans; a 12-month execution cycle. Instead, The 12 Week Year avoids the pitfalls and low productivity of annualized thinking. This book redefines your "year" to be 12 weeks long. In 12 weeks, there just isn't enough time to get complacent, and urgency increases and intensifies. The 12 Week Year creates focus and clarity on what matters most and a sense of urgency to do it now. In the end more of the important stuff gets done and the impact on results is profound.

  • Explains how to leverage the power of a 12-week year to drive improved results in any area of your life
  • Offers a how-to book for both individuals and organizations seeking to improve their execution effectiveness
  • Authors are leading experts on execution and implementation

Turn your organization's idea of a year on its head, and speed your journey to success. 

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio. 

©2013 Brian P. Moran and Michael Lennington (P)2014 Audible Inc.

What listeners say about The 12 Week Year

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  • Overall
    5 out of 5 stars

A system

I would like to make this system work for me. This book is like a manual or a work book. It is motivating.

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  • Michael Castro
  • 08-03-2021

Whispering narration

I do not like reading books, but I was about to read this one just to avoid the whispering of the narrator. It was maddening. The more I increased the volume, the more the words sounded like whispers. How did this gentlemen get the job?

This is my 13th audiobook this year. This is the only narrator who drove me insane.

2 people found this helpful

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  • Fuller
  • 31-12-2020

Book was good, listening was a challenge

Great book, the reader is easily drowned out by outside noises so I struggled to follow along compared to other audio books

2 people found this helpful

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  • D
  • 30-12-2020

Greatest thing I have heard

Breaking the yearly goals down ... making them doable ! Staying committed ! Change will happen if you stick to it

2 people found this helpful

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  • Emily Karp
  • 06-05-2021

Really inspiring and mind-blowing but some caveats

This book was amazing and compelling and i really went to implement a 12 week year after listening to it! it's really great. But the number of weight loss examples were annoying if you have views on diet that are at all critical of fatphobia and on the most mainstream diet culture. There was egregious inspiration porn using a disabled individual's life story and general ableism throughout where there was no acknowledgement of the complexities of how mental health might affect people's productivity.

There was worshipping of working harder and harder with very little attention to the idea that not all of us think the crunch to get better numbers by the end of a fiscal year or whatever is amazing and we wish we had that intense stress all the time - no thank you.

There weren't enough varied examples of personal life or varied work environments for how the 12 week year gets implemented, in my opinion.

Overall, though, the book was more helpful and thought provoking than the reverse. I'm looking forward to trying to implement my own 12 week year.

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  • The Legendary Sonny G
  • 04-05-2021

Takes a couple listens/readings

Seems repetitive and condescending but the reader acknowledges how some might feel like that when being pushed out of thier comfort zone known as procrastination. Still, I didn't get much useful information on first listen.

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  • Emily Moore
  • 21-04-2021

This meeting could have been an email - a vibe.

The content in this book is fabulous. And the concept of “the 12 week year” is life changing! I LOVE IT.

That being said - I could have gotten all of the important information in the form of a flyer. I don’t think I benefitted much more from listening to the full book than I would have if I’d read a summary.

Not the biggest fan of the book - HUGE fan of the concept.

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  • fernando talamantez
  • 19-04-2021

Repetitive and dragged

struggled to finish. good content but could have been about 75% shorter. just an ok read.

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  • Amazon Customer
  • 12-04-2021

can't wait to listen to it again!

Great naration and audio quality. Great information. No quick fixes just a better way to work. I can't wait to start emplementing the 12 week year.

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  • AG
  • 07-04-2021

The Playbook!

This will go down in history as one of the best books of all times! This read is a Masterpiece! One of my top five greats!

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  • LivisMom
  • 29-03-2021

Really Life Changing!

I loved this book so much, that I plan to start all over at the beginning tomorrow!!

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  • Anonymous User
  • 23-04-2021

outstanding

First audio book I have made a commitment to listen to twice in the next 2 months

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  • siobhan
  • 09-04-2021

A really good read

I must implement the content of this book into my daily life. I really feel inspired after reading this.

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  • Charlie
  • 29-03-2021

Thought-provoking stuff

I will definitely put the principles and techniques I learned in this book into practice, and am looking forward to doing so.

The book isn't too long but covers the ground well. Nothing about the narrator annoyed me, which is, I think, more important than needing to like him or her.

I recommend this book if you are interested in avoiding ruts and getting the most out of your work, life and potential.

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  • Loobyloo
  • 15-03-2021

straight to the point

I wish I'd found this book 10 years ago! It is a simple and effective method to put into place. I can see how applying it will massively benefit my life and business. I've read so many inspirational books but this one is practical as well. Highly recommended

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  • SS
  • 16-01-2021

Try it out

Excellent book, however only if you implement it, in your work and life. Go for it.

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