Get Your Free Audiobook
-
Strategy Maps
- Converting Intangible Assets into Tangible Outcomes
- Narrated by: Walter Dixon
- Length: 12 hrs and 48 mins
- Categories: Business & Careers, Management & Leadership
Non-member price: $29.24
Publisher's Summary
More than 20 years ago, Robert S. Kaplan and David P. Norton introduced the balanced scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. Then, in The Strategy-Focused Organization, Kaplan and Norton showed how organizations achieved breakthrough performance with a management system that put the balanced scorecard into action.
Now, using their ongoing research with hundreds of balanced scorecard adopters across the globe, the authors have created a powerful new tool-the "strategy map"-that enables companies to describe the links between intangible assets and value creation with a clarity and precision never before possible. Kaplan and Norton argue that the most critical aspect of strategy - implementing it in a way that ensures sustained value creation-depends on managing four key internal processes: operations, customer relationships, innovation, and regulatory and social processes.
The authors show how companies can use strategy maps to link those processes to desired outcomes; evaluate, measure, and improve the processes most critical to success; and target investments in human, informational, and organizational capital.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
What listeners say about Strategy Maps
Reviews - Please select the tabs below to change the source of reviews.
20 Best Fantasy Audiobooks
This genre is so full of talent, it can be difficult to know what to listen to next — so look no further than this list to get you started.



20 Best Nonfiction Audiobooks
From the entire history of humanity to astrophysics, to our gut and mental health, dig into this list and learn something new.



Best Australian Podcasts on Audible
Audible Original Podcasts are free for Audible members. Check out this list of home-grown content, from binge-worthy true crime to self-help.


