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Publisher's Summary

Storytelling acts as a fantastic teaching tool that imparts life lessons to people of all ages. Storytelling has proved its durability and importance beyond any shadow of a doubt, beginning with the dawn of civilization and continuing in this era of almost immediate access to all knowledge. It has influenced our world in a number of ways, some of which are boringly simple to see and understand, and some of which remain more mysterious and enigmatic in meaning.

The value storytelling retains inspiration as a source and as a teaching method makes it possess the most important heritage of humanity. Storytelling is about tales. It's about using stories to reach the audience or clarifying something more - naturally, images, videos, and video help to tell a good story, too. Stories have also been a form of conveying. They'd tell each other stories before the people knew how to write.

It is much easier to recall the stories than plain details. Stories are also entertaining; they stimulate the imagination. That is why parents tell stories to their kids. And we enjoy watching movies and reading books. We enjoy the stories; we are story-addicted. Stories inspire and motivate. Stories are making us alive, and so are brands.

This brings brands back to earth as they are honest and genuine, which lets customers engage with them and the people behind them. Tapping into the feelings of people and highlighting the positive as well as the negative is how stories inspire and empower and ultimately push action.

In this audiobook, we will be looking at the following in details:

  • Storytelling: aims and applications
  • The 5Ws - when, where, what, who, why for good storytelling
  • Ways to make your story interesting and believable
  • The power of details
  • Persuasion techniques
  • Empathic communication
  • Storytelling in everyday social life
  • Business storytelling

Stories put people together in a world separated by a multitude of issues and build a sense of community. Notwithstanding our language, culture, political preferences, or ethnicity, stories bind us through how we feel and react to them. Stories make us human.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2020 Fred Hackman (P)2020 Fred Hackman

What listeners say about Storytelling Skills

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  • Jerald Lakin
  • 25-12-2020

Good but not enough instruction

The book is good. There is no doubting the value of storytelling. IMHO, Hall does a wonderful job highlighting the importance and nuances of storytelling but falls short on arming the reader with unique, insightful DIY instructions. My main concerns: 1. too much emphasis on ‘why storytelling.’ We already bought the (audio)book, no need to discuss that 2 hours in. 2. Not enough instruction. Hall admits she doesn’t like writing a How To chapter, and it shows. Much of the book is story examples instead of How To material. She tells stories about other great storytellers but never dissects their work.

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  • Tommaso B.
  • 12-01-2021

Helpful

just simple step by step to increase your skills in public speaking!! good job!! Recommended

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  • Anonymous User
  • 27-12-2020

not to be afraid of the "public"...

in work, in life, with friends, with anyone you don't even know... knowing how to communicate is the basis of any relationship. very interesting and instructive, for those unfamiliar with the subject. +++ Recommended!!

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  • Rufus H. Woolsey
  • 10-06-2020

This audio book is smart, funny and practical.

This audio book is smart, funny and practical. I spent a Sunday listen it and now it's going to my office where I will use it for inspiration and guidance when preparing my next client presentation.

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  • Loyd J. Phillips
  • 10-06-2020

Story-telling is really an effective strategy.

Conveying technical stuff in the form of story-telling is really an effective strategy. The author has done a great job in laying out example presentation situations in front of small and large audiences in a variety of contexts.

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  • Kevin S. Roe
  • 10-06-2020

I found it a very well listen.

I found it a very well listen and useful audio book. I am a statistician by profession and honestly, I often struggle to engage my non-technical audience.

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  • James L. Hickman
  • 10-06-2020

Compelling listen.

Compelling listen. A must for everyone: students, young professionals, teachers, anyone who interacts with others! I am sure to use this audio book as reference material for formal as well as informal occasions!

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  • Heather D. Jones
  • 10-06-2020

This is a very practical audio book.

This is a very practical audio book. It not only states the value of telling "stories" in a business environment, but gives practical advice as to how to do it. Unlike some other self-help audio books.

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  • Royalroyce
  • 10-06-2020

The lessons in this audio book.

The lessons in this audio book can be applied to most anything. I will listen better email, briefs, formal documents, blogs and journal entries. This audio book explains how to turn normal listen into a story and why it is affective.

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  • Ayonakki
  • 10-06-2020

A MUST LISTEN! I speak several times.

A MUST LISTEN! I speak several times a month and I found this audio book extremely helpful in improving my technique. gives expert advice on how to unleash the power of storytelling.

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  • Carleen
  • 10-06-2020

Insightful and entertaining listen on.

Insightful and entertaining listen on "why storytelling is the most powerful form of communication at our disposal."

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  • EvenMore
  • 10-06-2020

Stay in the moment.

Show don’t tell. Stay in the moment. Storytelling makes brightens business and personal lives. The chapter on eulogies reminded me of one story told at my friend’s funeral.

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  • Randy
  • 10-06-2020

Storytelling has some great information.

Unleash the Power of Storytelling has some great information to help “win hearts, change minds and get results.”

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  • Versie N. Wright
  • 10-06-2020

I plan to continue collecting.

I plan to continue collecting and refining stories using. He provides just enough structure to provide solid starting points without making it rigid and overwhelming. That's why I highly recommend this audio book.

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  • Doug J. Ferrin
  • 10-06-2020

I usually give scientific presentations.

I usually give scientific presentations to people working within the same discipline; this allows me to do less setup to explain why my research is important.

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  • Shirley M. Garcia
  • 10-06-2020

Smart, fun, and easy.


I love this quote: “Remember, it’s a story, not an affidavit” he says when describing how storytelling is about making and refining choices to make a point.

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  • William V. Burkhart
  • 10-06-2020

This audio book offers a common sense.

This audio book offers a common sense, comprehensive approach to storytelling with useful takeaways. He lays out the need for, uses, and constructions of storytelling.

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  • Marilyn J. Ricci
  • 10-06-2020

Storytelling is having a big moment in business.

Storytelling is having a big moment in business now. And there’s a lot of confusion about what that means, why it matters, where it’s appropriate, who should be doing it.

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  • Billy S. Cola
  • 10-06-2020

This audio book not only underscores.

This audio book not only underscores the importance of using stories to drive your point, but it does so in an enjoyable way, following his own advice.

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  • Reuben M. McPherson
  • 10-06-2020

A great listen!

A great listen! If you have ever written a grant, spoken in public, taught a class or even just tried to motivate your kids to clean their room, then you understand the importance of conveying thoughts by flung beyond the simple relaying of facts.

In the spirit of reconciliation, Audible Australia acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.