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Start With Why

15th Anniversary Edition: How Great Leaders Inspire Everyone to Take Action

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Start With Why

By: Simon Sinek
Narrated by: Simon Sinek
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Summary

Brought to you by Penguin.

ISN'T IT TIME YOU READ START WITH WHY?

Simon Sinek's iconic global bestseller has sold more than three million copies by asking a simple fundamental question:

Why are some people and organisations more innovative, more influential, and more profitable than others?

The answer to why is another why. Leaders like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with a WHY. They realized that people won't truly buy into an idea, a movement, a product or a service until they understand the WHY behind it.

With a new foreword, and updates throughout – like the importance of holding onto our WHY in a social media obsessed world - this 15th anniversary edition celebrates the simple but transformative idea that leads people to inspire greatness.

'One of the most incredible thinkers of our time,' Steven Bartlett, podcaster and author of Diary of a CEO

‘A deep, abiding understanding of what you want to inspire, and how you want to lead is the basis of this inspirational book’ Forbes

© Simon Sinek 2011 (P) Penguin Audio 2025

 Business Development & Entrepreneurship Business Ethics Career Success Entrepreneurship Leadership Management & Leadership Motivation & Self-Improvement Personal Development Personal Success Workplace & Organisational Behaviour Thought-Provoking Inspiring

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Leaders Eat Last By: Simon Sinek
All stars
Most relevant
For something so obvious, its surprisingly not. Loved every minute of the audio book. I AM inspired to believe in myself. Thanks Simon

Brilliant!

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Do yourself a favour. No matter what your background - this book is worth your time.

Refreshing

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Simon 's narration is amazing. The book becomes live. I learned so much and keep 'reading' and 'reading' the section over and over.
if you look for your why, start here.
this book is highly recommended

What an insight

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Challenges us all to ask the tough questions showing us the benefits doing the work and the consequences of failing to do so

Challenges us all to ask the tough Questions

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There’s some good content which is mainly relevant to business management. Unfortunately, it takes a long time to get to useful or new information as there’s a lot of anecdotes and interesting stories at the start which don’t really help the author explain his Primary idea.

Some good content but a very slow start

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