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  • Start with Why

  • How Great Leaders Inspire Everyone To Take Action
  • By: Simon Sinek
  • Narrated by: Simon Sinek
  • Length: 7 hrs and 18 mins
  • 4.7 out of 5 stars (377 ratings)

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Start with Why cover art

Start with Why

By: Simon Sinek
Narrated by: Simon Sinek
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Publisher's Summary

Brought to you by Penguin.

Why are some people and organisations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again?

Because in business it doesn't matter what you do, it matters why you do it. 

Steve Jobs, the Wright brothers and Martin Luther King have one thing in common: they started with why. 

This book is for anyone who wants to inspire others or to be inspired. 

Based on the most-watched TED Talk of all time.

©2011 Simon Sinek (P)2021 Penguin Audio

Critic Reviews

"One of the most useful and powerful books I have read in years." (William Ury, coauthor of Getting to Yes)

"This book is so impactful, I consider it required reading." (Tony Robbins, best-selling author of Awaken the Giant Within)

What listeners say about Start with Why

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An excellent book

Excellent book, insightful and very well written. Starting with Why is a powerful way to reflect on your own purpose and what motivates you to do what you do.

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Great book!

Simon never misses! This book is a great reminder to go and reevaluate your business, it’s values and beliefs and why they are important

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  • Pam
  • 19-01-2022

Some great insights

Some great insights for anyone wanting to be in, or already in, a leadership role. I felt the anecdotes were a bit repetitive and the book could have been shorter, but perhaps I was missing something. I’ll listen again to make sure. That said, the book contains 5-star ideas and is worth the time invested.

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A truly inspiring book

One of the most inspiring and meaningful books I have ever had the pleasure of reading.
Bravo Simon

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Brilliant

Sounds so simple but there is so much to learn about your own WHY. This book describes me to a tee!

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Inspiring read

A life changing thought provoking challenging book, destined to change the world one read at a time

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Great ideas, but so repetitive

I get it, Apple is the best company ever. Strong ideas in this book, but could have been 1/3rd of the size.

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Excellent book for people leaders

As a manager in an industry where people usually just show up for work because they have to or just for the money this is a great resource in my journey to change the culture of my store and the organisation as a whole.

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changed my perspective

this book changed my perspective on business, marketing, and which companies I support! a must read for anyone in business or marketing

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Great message

Very important message about the importance of knowing your "why" and Simon gives several examples from companies who succeeded or failed at showing their"why". Just know that the whole 7 hours of this audiobook is about this one message so it's a bit long winded.

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