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Publisher's Summary

Brought to you by Penguin.

Why are some people and organisations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again?

Because in business it doesn't matter what you do, it matters why you do it. 

Steve Jobs, the Wright brothers and Martin Luther King have one thing in common: they started with why. 

This book is for anyone who wants to inspire others or to be inspired. 

Based on the most-watched TED Talk of all time.

©2011 Simon Sinek (P)2021 Penguin Audio

Critic Reviews

"One of the most useful and powerful books I have read in years." (William Ury, coauthor of Getting to Yes)

"This book is so impactful, I consider it required reading." (Tony Robbins, best-selling author of Awaken the Giant Within)

What listeners say about Start with Why

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the question is, why haven't you read this yet?

man I wish I had a read this years ago, really opened up remind to what business really is

1 person found this helpful

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  • GCap
  • 08-01-2022

Loved this book

Very interesting theories - makes sense in a lot of businesses. The real life examples are very entertaining.

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  • Anonymous User
  • 07-01-2022

Very inspirational with great samples

Absolutely loved it. Easy listening and rich in context. Recommend it to anyone. Can be applied to your own skill set or anyone willing to advance their business in the future

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  • Kindle Customerangela
  • 31-12-2021

Inspiring but also has a real world application.

loved all of it, the simplicity of the 'why' idea itself, combined with the 'how' really inspired and motivated me to do better but not only that. It gave me a cause, a reality, a banner to wave at work as to reminding ourselves 'why' we do what we do in our team.

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  • Anonymous User
  • 28-12-2021

Simply mediocre

Can hardly relate to any of these company decisions he gives. All the quotes, every example given in the book is absolutely the same as at least 5 more books on close topics.
Will try to listen a bit more but so far is a struggle to get anything out of that book.

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  • Anonymous User
  • 04-12-2021

amazing book

very inspirational I loved it it was memorizing finished it in a week would recommend

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  • Amazon Customer
  • 02-12-2021

Simon Sinek - nice guy still tells it straight

There's a part at the end where he says he gives this way as it's inline with his why.

it sums it up nicely. If you want to know a fundamental of business and perhaps your own psychology listen to this, it's not complicated and full of examples if it were to seem that way.

inspirational.

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