This isn’t your typical business book.

Soul Venture sets out to dismantle the myths of the startup culture, revealing a world where 97% of startups fail.

Even Jensen Huang, cofounder of the $3 trillion tech giant Nvidia, confessed he would never go through it again.

So why do entrepreneurs keep lining up?

Why do venture capitalists continue to encourage them?

What exactly isn’t working?

Part memoir, part transformational guide, Soul Venture lays bare the myths, ambitions, and harsh realities of an irresistible culture with untenable odds. Through captivating interviews, revealing case studies, and his own odyssey of self-discovery, Gulati dives into the gritty and often unspoken truths of startup life — the blurred lines between business and personal, and the impact on relationships, self-worth, and beyond.

With hard-earned insights, Gulati poses the big questions: ---> What drives your relentless pursuit of success? ---> What should you do when things go sideways? ---> Do you need a management consultant right now, or a shaman? ---> Are you succumbing to Shark Tank Syndrome? ---> When does passion become the problem? ---> Are you built for what happens next?

Gulati’s boldest advice? Don’t start a startup. But if you do, Soul Venture is your essential guide.