Selling the Cow cover art

Selling the Cow

The Five Pillars of Disruptive Thinking

Preview
Try Premium Plus free
1 credit a month to buy any audiobook in our entire collection.
Access to thousands of additional audiobooks and Originals from the Plus Catalogue.
Member-only deals & discounts.
Auto-renews at $16.45/mo after 30 days. Cancel anytime.

Selling the Cow

By: D.W. Small
Narrated by: Ron Garner
Try Premium Plus free

$16.45 per month after 30 days. Cancel anytime.

Buy Now for $9.99

Buy Now for $9.99

About this listen

Based on Graetz's model that strategic thinking is "to seek innovation and imagine new and very different futures that lead to redefining of strategy", Selling the Cow takes a look at the parable of Jack and the Beanstalk as the archetype for disruptive thinking. This book identifies five key principles found within this parable that are the cornerstone of disruptive thinking. By using metaphorical comparisons such as the unobserved history of why Jack and his mother were struggling in the first place, to the final outcome, Selling the Cow uses a novel concept to introduce the need for disruptive thinking in individuals and organizations.

©2020 SpringSociety Publishing (P)2020 SpringSociety Publishing
Business Development & Entrepreneurship Entrepreneurship Leadership Management Management & Leadership Business
No reviews yet
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.