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Scramble: How Agile Strategy Can Build Epic Brands in Record Time

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Scramble: How Agile Strategy Can Build Epic Brands in Record Time

By: Marty Neumeier
Narrated by: Marty Neumeier
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About this listen

Marty Neumeier, author of The Brand Gap and other business best-sellers, has written an audiobook that leaps right into your pounding heart.

One rainy night in December, young CEO David Stone is inexplicably called back to the office. The company’s chairman tells him that the board members have reached the end of their patience. If David can’t produce a viable turnaround plan in five weeks, he’s out of a job.

The problem is, he’s already used every trick in the book and nothing has worked. His only hope is to try something new. But what? The powerful tools at the center of the story are the five Qs of strategy and the five Ps of design thinking. These make up the basic principles of agile strategy - a faster, more collaborative approach to building a brand.

Whether you’re a CEO, strategist, marketer, manager, designer, writer, researcher, or consultant, you’ll find familiar challenges and recognizable faces here. You’ll also discover the ability to see business in a new light - not as a static set of requirements, but as a living entity that responds to passion, purpose, and creative collaboration. Scramble is that rare audiobook that everyone on your team will eagerly listen to, discuss, and put into action.

©2018 Marty Neumeier (P)2018 Marty Neumeier Career Success Forecasting & Strategic Planning Leadership Management Management & Leadership Business Employment Career
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As an ex teacher I am stunned at the creative way Marty was able to teach the concepts and skills using a narrative. At every stage I found myself substituting the characters, problems and solutions for my own, applying it to my needs. I will recommend this book to entrepreneurs for years to come.

Gobsmacked

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Slow start but captivating finish. Great story about the pointy end of business. Highly recommend to anyone.

Starts slow, finishes strong.

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Marty did such a good job incorporating his learnings and tools in a memorable way.
I've been reading other business and leadership books and had little 'A-HA' moments where you see certain principles played out.
Loved this book and will definitely be recommending it to my friends.

A different way of retaining business principles.

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there was nothing I didn't like about this. this was fantastic. I've listened to books that try to weave educational stuff into a narrative, but they all fall short. except this one. this was absolutely thrilling from start to end. great character development. I actually really cared about them and got to know them. the perfect balance of narrative and education. love love love it!

amazing and educational

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