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Radical Simplicity

How Simplicity Transformed a Loss-Making Mega Brand into a World-Class Performer
By: Ken Allen
Narrated by: Ken Allen
Length: 7 hrs and 5 mins
5 out of 5 stars (4 ratings)

Non-member price: $39.50

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Publisher's Summary

Brought to you by Penguin.

The key to rising to the top of your company lies in a simple message and philosophy.

The ultimate inspirational story for ambitious innovators, market disruptors and global business entrepreneurs. 

Celebrating DHL’s 50th anniversary as a world-leading delivery company, global CEO Ken Allen tells the unique story of his journey to the top of the industry. In this business memoir, he shares the strategies and skills he has developed throughout his career, drawing on both his core values and extensive experience. 

This book is an inimitable guide to succeeding in any business, focusing on strategy and practical advice while revealing the simple lessons you need to learn to excel in life and work. It is an accessible listen for entrepreneurs and managers at any stage of their career, packed with motivational material and no-nonsense tips. 

This simple and honest book is a must-have for anyone looking to reach the top of their field.

©2019 Ken Allen (P)2020 Penguin Audio

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Good read

An honest appraisal of what it has taken to lead a good company. Also some very personal information shared with listeners.

A good read about development of company wide strategy.

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  • Adrian
  • 28-04-2020

Excellent

The passion and focus that is on display is truly admirable. Great book that will leave you full of new ideas.

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  • Amazon Customer
  • 03-02-2020

A riveting lesson.

Ken Allen’s message will inspire you to build your own blockbuster brand, mo matter what your industry. His Yorkshire accent is a bonus.