Radical Simplicity cover art

Radical Simplicity

How Simplicity Transformed a Loss-Making Mega Brand into a World-Class Performer

 Preview
Try Premium Plus free
1 credit a month to buy any audiobook in our entire collection.
Access to thousands of additional audiobooks and Originals from the Plus Catalogue.
Member-only deals & discounts.
Auto-renews at $16.45/mo after 30 days. Cancel anytime.

Radical Simplicity

By: Ken Allen
Narrated by: Ken Allen
Try Premium Plus free

Auto-renews at $16.45/mo after 30 days. Cancel anytime.

Buy Now for $21.99

Buy Now for $21.99

About this listen

Brought to you by Penguin.

The key to rising to the top of your company lies in a simple message and philosophy.

The ultimate inspirational story for ambitious innovators, market-disruptors, and global business entrepreneurs.

Celebrating DHL’s fiftieth anniversary as a world-leading delivery company, global CEO Ken Allen tells the unique story of his journey to the top of the industry. In this business memoir, he shares the strategies and skills he has developed throughout his career, drawing on both his core values and extensive experience.

This book is an inimitable guide to succeeding in any business, focusing on strategy and practical advice while revealing the simple lessons you need to learn to excel in life and work. It is an accessible read for entrepreneurs and managers at any stage of their career, packed with motivational material and no-nonsense tips.

This simple and honest book is a must-have for anyone looking to reach the top of their field.

©2019 Ken Allen (P)2020 Penguin Audio Business Professionals & Academics
All stars
Most relevant  
An honest appraisal of what it has taken to lead a good company. Also some very personal information shared with listeners.

A good read about development of company wide strategy.

Good read

Something went wrong. Please try again in a few minutes.
It’s just an account of a normal executives life in corporate world doing common sense things. Would probably appeal to younger kids with no corporate experience. Otherwise I’m not sure why I should pay to hear a peer talk about his life. The main pint is that he closed the unproductive businesses that DHL can’t compete in. All the things about culture etc most other large businesses that can afford it that are basically competent should/would be doing as well

I have been thinking whether to give it a two or a three...

Something went wrong. Please try again in a few minutes.
Mildly interesting, but couldn't force myself to finish it. Turnaround story is interesting, but most of this book is corporate rah rah and it gets pretty tedious pretty quickly.

Not much more than a bit of corporate rah rah

Something went wrong. Please try again in a few minutes.
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.