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Purple Cow

Transform Your Business by Being Remarkable

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Purple Cow

By: Seth Godin
Narrated by: Seth Godin
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About this listen

Brought to you by Penguin.

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.

What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of Ps used by marketers - pricing, promotion, publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.

Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new best seller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

©2020 Seth Godin (P)2020 Penguin Audio Marketing Marketing & Sales Sales & Selling
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Easy to listen to, great ideas and would absolutely recommend. Be remarkable and do it!

Loved it. Easy to follow, simple but remarkable!

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Although this is the summary sentiment of this entire work, it's worth having this important message reinforced by way of examples, justification, explanation, warnings and anecdotes. A simple summary just doesn't do justice to the gravity of the message. Add this work to your arsenal.

Be Remarkable!

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Ask why not?

1. Don't be boring
2. Safe is risky
3. Design rules now
4. Very good is bad

loved it

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if you want to succeed with your business idea, well stablished company or be at the top of your professional career, this is the book for you :)

Remarkable book

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Short and sweet with 3 hours run time. Talking about how traditional marketing doesn’t work but at the same time how you break through in a world where there is so much noise. Good takeaways for sure

Good book with marketing ideas

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