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Purple Cow

Transform Your Business by Being Remarkable

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Purple Cow

By: Seth Godin
Narrated by: Seth Godin
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About this listen

Brought to you by Penguin.

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.

What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of Ps used by marketers - pricing, promotion, publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.

Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new best seller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

©2020 Seth Godin (P)2020 Penguin Audio Marketing Marketing & Sales Sales & Selling
All stars
Most relevant  
Easy to listen to, great ideas and would absolutely recommend. Be remarkable and do it!

Loved it. Easy to follow, simple but remarkable!

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Although this is the summary sentiment of this entire work, it's worth having this important message reinforced by way of examples, justification, explanation, warnings and anecdotes. A simple summary just doesn't do justice to the gravity of the message. Add this work to your arsenal.

Be Remarkable!

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Ask why not?

1. Don't be boring
2. Safe is risky
3. Design rules now
4. Very good is bad

loved it

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if you want to succeed with your business idea, well stablished company or be at the top of your professional career, this is the book for you :)

Remarkable book

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Short and sweet with 3 hours run time. Talking about how traditional marketing doesn’t work but at the same time how you break through in a world where there is so much noise. Good takeaways for sure

Good book with marketing ideas

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What’s your purple cow is my new discussion with marketing teams loved the insights in this book

Ideas

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I love everything about this book. I’ve read it many times since it’s release. Time to work on my own purple cow.

This is a book to read over and over

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Seth is easy to get, great to listen to and use in what is important to you.

Always easy to understand

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Very disappointed as I have lot of respect for the author. The summary of the message in the book is, essentially…. for success in market, build remarkable products and find early adopters…

Also, Includes multiple random examples, that lack context, and unnecessary slogans to drum up emotions.

Very low on value and high on sloganeering

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