Try free for 2 months

  • Purple Cow

  • Transform Your Business by Being Remarkable
  • By: Seth Godin
  • Narrated by: Seth Godin
  • Length: 2 hrs and 58 mins
  • 4.6 out of 5 stars (71 ratings)

1 credit a month to use on any title, yours to keep (you’ll use your first credit on this title).
Stream or download thousands of included titles.
Access to exclusive deals and discounts.
AUD $16.45/mo after 2 months. Renews automatically. Cancel anytime.
Purple Cow cover art

Purple Cow

By: Seth Godin
Narrated by: Seth Godin
Try for $0.00

AUD $16.45/mo after 2 months. Renews automatically. Cancel anytime.

Buy Now for $16.99

Buy Now for $16.99

Pay using voucher balance (if applicable) then card ending in
By confirming your purchase, you agree to Audible's Conditions Of Use and Privacy Notice and authorise Audible to charge your designated credit card or another available credit card on file.

Publisher's Summary

Brought to you by Penguin.

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.

What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of Ps used by marketers - pricing, promotion, publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.

Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new best seller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

©2020 Seth Godin (P)2020 Penguin Audio

What listeners say about Purple Cow

Average Customer Ratings
Overall
  • 4.5 out of 5 stars
  • 5 Stars
    55
  • 4 Stars
    9
  • 3 Stars
    5
  • 2 Stars
    1
  • 1 Stars
    1
Performance
  • 4.5 out of 5 stars
  • 5 Stars
    46
  • 4 Stars
    2
  • 3 Stars
    3
  • 2 Stars
    2
  • 1 Stars
    0
Story
  • 4.5 out of 5 stars
  • 5 Stars
    43
  • 4 Stars
    3
  • 3 Stars
    5
  • 2 Stars
    1
  • 1 Stars
    1

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

This is a book to read over and over

I love everything about this book. I’ve read it many times since it’s release. Time to work on my own purple cow.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Always easy to understand

Seth is easy to get, great to listen to and use in what is important to you.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    2 out of 5 stars
  • Performance
    2 out of 5 stars
  • Story
    2 out of 5 stars
  • Jag
  • 01-01-2023

Very low on value and high on sloganeering

Very disappointed as I have lot of respect for the author. The summary of the message in the book is, essentially…. for success in market, build remarkable products and find early adopters…

Also, Includes multiple random examples, that lack context, and unnecessary slogans to drum up emotions.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    4 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    4 out of 5 stars

Be Remarkable!

Although this is the summary sentiment of this entire work, it's worth having this important message reinforced by way of examples, justification, explanation, warnings and anecdotes. A simple summary just doesn't do justice to the gravity of the message. Add this work to your arsenal.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Loved it. Easy to follow, simple but remarkable!

Easy to listen to, great ideas and would absolutely recommend. Be remarkable and do it!

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Remarkable book

if you want to succeed with your business idea, well stablished company or be at the top of your professional career, this is the book for you :)

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

loved it

Ask why not?

1. Don't be boring
2. Safe is risky
3. Design rules now
4. Very good is bad

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.